CONTEST IN PARTNERSHIP WITH DA VITTORIO FOR UNDERGRADUATE AND POSTGRADUATE COURSES IN LUXURY HOSPITALITY

Istituto Marangoni and Da Vittorio join forces to offer young talents the opportunity to attend undergraduate and postgraduate programmes in Luxury Hospitality at the Milano School. The initiative starts from the attempt to answer the following questions: how is the concept of experiential luxury redefining the spaces and services of luxury hospitality? And what role can crossovers with worlds such as fashion, art, and design play in creating distinctive experiences?

INDUSTRY PARTNER

Da Vittorio is a renowned Italian hospitality and fine dining destination near Bergamo, set within a ten-hectare countryside estate. Guided by the Cerea family’s vision, it combines Lombard tradition, creative cuisine, exceptional ingredients, pastry excellence and a prestigious wine culture, offering an integrated experience where territory, gastronomy and contemporary hospitality come together.

THE CONTEST

CONTEST FOR THE LUXURY HOSPITALITY EXPERIENCE & COMMUNICATION 3Y COURSE

To participate in the contest, participants willing to apply for the three year program in Luxury Hospitality Experience & Communication are required to analyse the identity and narrative of the Da Vittorio brand and develop a proposal for an exclusive experience aimed at an international clientele, selecting a specific target audience for analysis. 

Participants must create a visual research project that includes:

1. Project title
2. Explanatory texts (500 words)
3. Visual and bibliographic references 

All files must be uploaded in a single PDF presentation.

CONTEST FOR THE MA COURSE IN FASHION & LUXURY BRAND MANAGEMENT FOR HOSPITALITY

To participate in the contest, participants willing to apply for the Master in Luxury Brand Management for Hospitality are required to analyse the concept, identity, customer experience, visual language, and narrative of the Da Vittorio brand, and develop a communication strategy proposal aimed at increasing brand awareness.

Participants must create a visual research project that includes:

1. Project title
2. Explanatory texts (800 words)
3. Visual and bibliographic references

All files must be uploaded in a single PDF presentation.

THE SCHOLARSHIP

The winner will be awarded a scholarship consisting of up to 50% deduction on the tuition fee (enrollment fee is due) for the chosen course starting in September 2026 at the Milano School.

Deadline for the submission of registration and for the submission of the creative project is July 31^st, 2026

Apply and join the Milano School!