ISTITUTO MARANGONI MILANO • SCHOLARSHIP WITH DOLCE&GABBANA BEAUTY

INDUSTRY PARTNER

Since the launch of its first fragrance in 1992, the Dolce&Gabbana maison—one of the leading international groups in fashion and luxury—has created over one hundred perfumes and developed a wide range of makeup collections. After 30 years of experience in the industry, the fashion house decided to establish a dedicated Beauty division to take direct control of the production, distribution, and sales of its fragrance and makeup lines: Dolce&Gabbana Beauty.

THE PROJECT

Participants are asked to analyse the Dolce & Gabbana brand in the Fragrance & Cosmetics market, identifying the elements that connect the products in the beauty sector with those in fashion.

Contest for undergraduate courses:

To participate in the contest, participants willing to apply for the bachelor’s degree in Fragrances & Cosmetics Product and Communication are required to:

1. Analyse the DG Beauty brand within the beauty market (identity and core values, target audience, connections with the fashion world);
2. Analyse an iconic beauty product from the brand, identifying the aspects that make it iconic, also through its communication strategy.

Contest for postgraduate courses:

To participate in the contest, participants willing to apply for the Master in Fragrances & Cosmetics Brand Management or the Master in Marketing and Communication Management for Fragrances & Cosmetics are required to:

1. Analyse the brand within the luxury fragrance and cosmetics market, identifying common elements between beauty products and fashion products;
2. Develop a content strategy for social media and other digital platforms (objective: increase user engagement and activation for Dolce & Gabbana Beauty), based on the previously analyzed data.

THE SCHOLARSHIP

The winner will be awarded a scholarship consisting of up to 50% deduction on the tuition fee (enrollment fee is due) for the chosen course starting in September 2026 at the Milano School.

Students may apply for one of the following courses:

• Fragrances & Cosmetics Product & Communication 3-year BA course > please note that the scholarship will only be applied to the 1st year tuition fee
• Master Marketing and Communication Management for Fragrances & Cosmetics
• Master Fragrances and Cosmetics Brand Management