CASSINA LIVING EVOLUTION

CASSINA, a pioneer in Italian design since 1927, invites students of the Master in Design Management and Strategic Innovation at Istituto Marangoni to produce a compelling short video exploring their vision of the future way of living. This initiative aims to uncover innovative and forward-thinking insights that resonate with Cassina’s core values: innovation, craftsmanship, and style.

THE PROJECT

Partecipants are asked to create a visionary, insightful, and concise 1-minute video presentation that illustrates their perspective on how contemporary living will evolve.

The video should creatively communicate emerging lifestyle trends, potential innovations, and new ways of living that reflect Cassina’s commitment to harmonizing traditional craftsmanship with technological advancement, sustainability, and a passion for unique experimentation.

The objective of the contest is to produce a compelling short video (max 40 seconds) exploring their vision of the future way of living.

Applicants are invited to follow the subsequent guidelines to formulate their concept:

• Innovation: Demonstrate originality, creativity, and insightful projections about future lifestyles.
• Brand Alignment: Clearly connect to Cassina’s identity and design philosophy.
• Clarity & Impact: Effectively communicate ideas with clarity, emotional resonance, and visual impact.
• Bold yet elegant style that characterises Cassina.

THE SCHOLARSHIP

The winner will be awarded a scholarship up to 50% deduction on the tuition fee (enrollment fee is due) for the Master in Design Management & Strategic Innovation starting in September 2025 in MILANO Design School.

Apply and start your journey in the Design world!