Alessandra Canessa is a Peruvian Brand Strategist, Brand Experience and Retail Designer based in Madrid. In more than 15 years of experience, she has built brands in different sectors of the industry and designed omnichannel experiences through a strategic and creative vision focused on the brand’s essence.
After studying Advertising in Perù and Visual Merchandising in Spain, Alessandra obtained a Master degree in Interior Design at Milano Design in 2009.
She then started her career working as an intern for Armani Collezioni, part of Armani Group, in the showroom’s visual merchandising and windows design department.
Afterwards, she returned to Perù where she specialised in branding strategy and retail experience design. Over the years Alessandra has had the opportunity to work on a variety of projects for different brands and outlets, creating visual merchandising strategies, designing retail branding experiences, launching marketing campaigns and developing branding strategies.
In 2010, she founded AC Design Boutique Agency, her namesake company, offering her services as brand strategist, brand experience and retail designer.
In time, she has combined her professional experience with teaching, working as a mentor and lecturer for a variety of educational institutions and companies in Perù.
Alessandra’s vision and purpose in her work is to help companies grow and generate value in all their channels, through purposeful brand strategy and brand experience.