Anvita Mehra is the founder and CEO of Confidential Couture, an e-commerce platform aimed to redefine the Indian landscape for buying and selling pre-owned luxury handbags and accessories.

Anvita moved to England to study Business and later she specialized with a Master Course in Fashion & Luxury Brand Management at Istituto Marangoni London in 2019. Before founding Confidential Couture, she worked as Junior Executive at Vogue Metals and Commodities, a jewelry business based in Dubai, from 2012 to 2013. In this role, Anvita developed both her business skills and creative ones. She played a role in formulating market entry and growth strategies in the gold and diamond market while also collaborating with design teams to develop innovative solutions for upcoming jewelry collections.

A handbag enthusiast, Anvita transformed her passion for luxury brands into a business venture in 2014. That year, she founded Confidential Couture, an e-commerce marketplace headquartered in New Delhi. In nearly a decade, Anvita was able to build her business from a small startup to a company with over 35 employees, two offices, and a retail store.
Over the years, Anvita's circular business model has earned recognition in esteemed publications such as Forbes and The Economic Times.