Born in Istanbul 1992 Asena Tokur. Asena was only 10 years old when she decided to become a fashion designer. She started her fashion design education in vocational high school. During high school, she did voluntary and compulsory internships. She received basic art education for a while.After high school, she attended Istanbul Technical University - Fashion Institute of Technology SUNY/ fashion design but she left school. Following her passion for Fashion, she moves to Italy where she studies Fashion Design at Istituto Marangoni Firenze. She worked backstage at 92. Pitti Uomo. After gradution she moved back to her hometown Istanbul. First wrote style suggestions for Uniq Magazine and then she worked in the design department of Roman. 

Asena, established her own brand, "EŞA". Eşa is made of %100 pure wool and cotton yarns by hands. Fabrics are woven by women. The brand is a combination of traditional motifs and minimalist lines. At the same time, it wants to give the brand a sustainable fashion identity.
Asena collections inspired by the galaxi, undersea life, gothic architecture and timelessness in wheat fields. Asena wants to create collections that are beneficial to nature and environment in the future. Because if the environment and nature are not protected, There cannot be a world that is fashionable in future seasons. Asena follows fashion revolution closely and attending events. Asena creates for the identites who take their power from their clothes.