Barbara Grotto, daughter of the President and founder of GAS, Claudio Grotto, was born in 1974 breathing the scent of denim deeply. One of her most vivid child memories is the high pile of jeans ready for shipment that accumulated in the laboratory under her house. Over the years that laboratory has been transformed into an international firm bearing the family name that distributes its collections worldwide under the GAS brand. After graduating from Istituto Marangoni Milano in Fashion Design, she received a Master's Degree in Marketing and Communication from the Luiss Management School in Rome. In 2001 she began to make her way in the Marketing Office of the family business, holding the position of Head of Communications since 2004. Creative, dynamic and passionate, keen on travelling and nature, as well as on the new technologies, in 2004 she won the La Kore “Fashion Commercial” award in Taormina for the innovative advertising campaign “GAS, it’s true”. In 2009 she was the driving force behind “25 Days”, the book-project dedicated to the brand’s 25 years. Today Barbara is a young manager with an extensive set of professional skills and experiences, achieved through the management of advertising projects, public relations, events and on-line communication at an international level.