Ida Lunbderg is a Swedish/Malaysian fashion designer: she begins her career early on, interning as a jewellery designer during high school before moving to Florence, Italy, where she started her formal education in fashion design. In 2009, she graduates in Fashion Design from Istituto Marangoni Milano and works as freelance for some local brands and for production studios. In 2011, she launches the first collection for her brand, “Atelier Ida Lundberg”, with a glittering fashion show at Stockholm’s Grand Hotel, hosted by her mentor, legendary designer Jimmy Choo. In addition to her brand, Ida is also owner and creative director of Cashmere & Silk brand Ascott & Berg. She keeps traveling between Milano, Paris and Gothenburg, Sweden, where, in 2016 she opens her first independent mono label store. Ida Lundberg's creations have been chosen by international celebrities, members of royal families and featured at in different occasions during Cannes Film Festival.