Paula, with Italian and Brazilian origin, moved to Italy in 2005, after a graduation in Industrial Design in Brazil. In Milano, she continued her academic training, obtaining a Master’s degree in ‘Fashion Accessories’ with Magna cum Laude at Istituto Marangoni and then the certificate of “Young Fashion Manager” from the Università SDA Bocconi. Her career started with her collaboration with Gianni Versace fashion house as Junior Accessories Designer for creative research and design of leather goods for the women’s Couture and Prêt-à-Porter collections. In September 2009, Paula was selected for the ‘Vogue Talents’ project and was included in the list of 140 Emerging Designers of Vogue Italia. In September 2010 her brand debuted internationally with the presentation of the first collection of bags (Spring/Summer 2011 collection). From 2015 the designer established a series of creative synergies that led her to collaborate with Atelier Biagetti, with Nike and with Kartell. Thanks to the last partnership she had the chance to create a seasonal accessory capsule and the Magic print for the Madame Paula armchair, presented during the Milan Design Week 2017 as a personal reinterpretation of the timeless Philippe Starck model. In October 2016, Paula Cademartori signed the strategic alliance with Renzo Rosso, thus entering the OTB Group's portfolio. This led to a further expansion of the brand that, in February 2017, inaugurated the first Pop-up store in the heart of Milan's fashion district. Sophisticated geometries, combinations of textures and color blocks are the hallmarks of Paula’s style: according to the designer’s concept, true luxury is in details. Each accessory is conceived as a design object to collect and made personal, something that has to be both functional and versatile.