Saheba
Sodhi
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Saheba Sodhi, I’M Alumna of the Master's course in Fashion & Luxury Brand Management at Istituto Marangoni London, has over 15 years of experience in developing branding and communication strategies across emerging and dynamic markets, including India and the UAE. She currently serves as Global Head of Strategy & Experiential at MCH Global, an award-winning experiential and cultural marketing agency headquartered in Dubai and part of the Switzerland-based MCH Group.
Saheba began her career in India, working as a Project Manager - Client Relations for the Fashion Design Council of India and later for Asia Art Archive. In 2013, she moved to London to pursue the Master's in Fashion & Luxury Brand Management at Istituto Marangoni London. After completing her studies, she returned to India and joined the India Art Fair as a Brand Manager. Over the following years, she rose through the ranks within the organisation, eventually becoming Head of MarComm & Partnerships for the MENASA region.
In 2018, Saheba relocated to the UAE to join MCH Global as Strategy Director. Over the course of nearly a decade with the agency, she has played a key role in shaping its strategic growth and creative direction, ultimately being appointed Global Head of Strategy & Experiential in 2025. Throughout her tenure at MCH Global, Saheba has led the development of brand and cultural narratives for globally recognised organisations and brands, including Porsche, TikTok, Wynn Resorts, Google, Emaar, and Dubai Culture.
In recognition of her influence and leadership within the region, Inc. Arabia named Saheba among the 60 Most Influential Women in the MENA Region in 2026.
