Born in Germany in 1989, at the age of 12 Salvo Rizza moved to Sicily, his family's homeland. After attending the triennial course in Fashion Design at the Milano School of Fashion, in 2011 he graduated and was called to Paris right away, for an internship at Giambattista Valliwhere he progressed through roles eventually becoming Design Team Coordinator. Later, he worked in senior designer positions for Philosophy by Lorenzo Serafini, Pucci and Max Mara. In 2019, he launched his own brand, Des Phemmes, which achieved recognition as a finalist at the Who is On Next 2020 contest organized by AltaRoma & Vogue Italia. Since then, Des Phemmes has gained significant acclaim, becoming a highly sought-after label among celebrities and VIPs worldwide.
Due to its remarkable success and substantial popularity, Des Phemmes brand has entered into an acquisition deal with Olmar and Mirta Spa in 2023. The agreement allowed the manufacturing company to become a minority shareholder and licensee, assuming the role of the exclusive producer and distributor for the brand.