Born in Sicily, after graduating in historical-artistic studies, Sveva Nocera starts her experience in the Fashion field working in the press office of the milanese agency Negri Firman - Pr & Communications.

Interested in the cultural and aesthetic dynamics of social media as a communication medium, in 2019 she decided to continue her studies at Istituto Marangoni in Milan, attending the master’s program in Fashion & Luxury Brand Management.

After graduating, Sveva embarked on a new career path at Versace in the Marketing & Communication department, where she firstly started as Global Digital Talents Relation and was later promoted to Associate Manager of Celebrities & Influencers in October 2023.