Yoon Choon Ho is a Korean designer who attended a Master course in Fashion Design at Istituto Marangoni Milano Fashion in 2006. His passion for the fashion world and his determination in achieving goals, led him to launch in 2016 his own brand, YCH, which has been included in Seoul Fashion Week calendar since its foundation. YCH seeks for trendiness with a touch of punk spirit and a feminine street style. Numerous international VIP, such as Rihanna, and top Korean celebrities have worn YCH pieces. The collection is available online and in Korea, Japan, China, Hong Kong, Australia and Indonesia. YCH stands as one of the leading and trendiest fashion brands in South Korea.