Yoon Choon Ho is a korean designer who attended the Fashion Design Master at Istituto Marangoni Milano in 2006. His passion for the fashion world and his determination in achieving goals, led him to launch in 2016 his own brand, YCH, which has been included in Seoul Fashion Week calendar since its foundation. YCH seeks for trendiness with a touch of punk spirit and a feminine streetstyle. Numerous international VIP, such as Rihanna, and top korean celebrietes adore YCH. The collection today is avaliable in Korea, Japan, China, Russia and Taiwan.