Art Management

According to UNESCO*, Italy has the highest number of World Heritage Sites, and the ‘greatest concentration of universally renowned works of art in the world’ can be found in Firenze. Participants learn how to manage and market art events and corporate heritage collections experiencing events and cultural activity at first-hand in the vibrant artistic context of the city. The whole Arts Management course has a strong cultural perspective and an intense calendar of field trips to museums, galleries, exhibitions, sculpture parks, and art institutions in Firenze and the surrounding regions. Participants learn how to plan exhibitions and art-related events, and take charge of administration for both commercial and public organisations. They analyse the different areas of the art economy, from administration, to international art law, legislation, finance and marketing, studying the roles of the different key players within the art system – museum managers, art dealers, gallery directors, curators, registrars, appraisers, auction house specialists, restorers, gaining a complete picture of the art business today. In this art course they investigate the relevance of corporate heritage, acquiring the ability to build on connections between art, companies and brands, and also take into consideration the increasing association between art and creative industries such as fashion, design and luxury. They learn the basics of fundraising for the arts and understand how to develop art-related events and exhibitions, including public relations, through individual and group projects. As well as understanding the core makeup of the art industry, participants also study solid business management, creative entrepreneurship, and creative marketing skills, developing a critical approach to the contemporary art world and its market, its key figures, and mechanisms. Aimed at participants that have previous undergraduate level study, or proven work experience, enhanced artistic knowledge and training is provided via the collaboration with Istituto Marangoni’s Paris-based partner Atelier de Sèvres, the professional studio and art laboratory. Participants complete the course ready to take on strategic positions in cultural institutions, museums, commercial galleries, art foundations, auction houses and art fairs, or as independent art entrepreneurs.

• Art curator

• Museum manager/director

• Art director

• Art entrepreneur

• Event/exhibition manager

• Art retailer

• Art history

• Art trends

• Art and luxury brands

• Art law and legislation

• Event planning and management

• Art PR and marketing

• Budgeting & art costs

• Professional research methods

• Individual/group projects

• Field trips