COURSE DESCRIPTION

DATES & FEES

FIRENZE

This course, designed for students with a solid academic or professional foundation, prepares participants for careers in galleries, cultural institutions, publishing, and creative industries, including fashion and luxury. It fosters adaptability and strategic thinking, equipping graduates to meet the evolving demands of the cultural and artistic sector.

The Master’s program in Arts Management provides a practical approach to navigating the art economy, focusing on the relationship between art, the market, and communication. It explores how contemporary artists manage to balance their independent creative practices with collaborations for brands, producing campaigns, videos, and other media that combine artistic intent with professional objectives, all grounded in strong conceptual thinking.

Expertise in Market, Governance, and Innovation

In today’s complex cultural landscape, promoting, sharing, and preserving artistic expression requires specialised knowledge. For this reason, the courses cover essential topics such as the art market, legal frameworks, museum governance, and the management of cultural and corporate heritage, emphasising the role of innovation and technology in shaping how art is created, experienced, and shared.

LEARNING FOCUS

The Master’s in Arts Management offers a comprehensive learning experience through a blend of theoretical knowledge and practical sessions.

Key topics:

-Art Economy and Brand Market: This module explores the art ecosystem and its key players, highlighting the differences between galleries and museums and features interactions from industry professionals.

-Production and Events Management: This segment provides practical lessons on how to organise and manage exhibitions and events.

WHY FLORENCE?

Florence stands out for its captivating blend of tradition and innovation, making it an ideal hub for meaningful interactions between fashion and art. Its rich heritage, paired with a dynamic industry network, creates a thriving environment for creativity. The city’s compact size encourages close collaboration between industry and academia, opening up unique opportunities to engage with prestigious brands and cultural institutions, such as Palazzo Strozzi, Museo Ferragamo, and the renowned fashion event Pitti Immagine. This dynamic environment empowers students to develop essential skills needed for success in the art and fashion sectors, allowing them to adapt effortlessly to a fast-changing market.

INDUSTRY PARTNERSHIPS

Istituto Marangoni’s strong connections with leading companies in the fashion, art and luxury sectors provide students in Florence with a unique learning methodology. This approach enables them to work on projects under the guidance of prestigious cultural and fashion Institutions, including:

Palazzo Strozzi

Museo Ferragamo

Pitti Immagine

Collaborations with Versace and Fondazione Prada

Maramotti Collection (Max Mara family)

Projects include exhibition curation, large-scale event management, and multimedia campaigns for brands, providing students with the opportunity to gain invaluable experience by applying their theoretical knowledge to real-world challenges in art and fashion.

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