Fashion Styling & Creative Direction
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
MILANO
Title revision request under validation by Ministry of University and Research in: Fashion Communication & Image
VISUAL CULTURE AS A KEY FACTOR
Figures such as the Fashion Stylist, the Photographer, the Art Director, and the Fashion Editor are fashion professionals who, during their academic training, have learnt the taste and design narrative and visual languages of fashion brands and media.
Once in the working world, this experienced figure will then be able to market any campaign.
This professional figure is required to have an all-round preparation in the cultural field, and can therefore be defined as a ‘director of images’, working in the artistic direction of a fashion film rather than for a fashion show.
The Bachelor Degree course in Fashion Styling & Creative Direction (recognized by Italian Ministry of University and Research) encourages students to create their own visual culture (i.e. to develop an aesthetic sense and artistic direction), which can then be applied to any professional project in which they will be involved.
The three-year Bachelor Degree Course mixes traditional media with digital tools. This course is the translation of fashion language into multimedia: students receive a 360-degree view of a certain aesthetic and narrative with graphic languages typical of the sector.
Upon completion of the Course, students are trained to be able to design and produce photo shoots (commercial and editorial), advertising campaigns, fashion films, fashion magazines starting from the conception of the creative idea to its realisation , and will thus be able to coordinate production teams.
During the academic path at Istituto Marangoni, the student experiences the production phases and a research methodology that he/she will later find in the working world. The research folder and the technical book can be considered as the real learning tools.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Fashion Styling & Creative Direction.jpg)
FIRST YEAR: Style analysis and image exploration.
Students analyse the fundamentals of styling in different areas: from photography to journalism, from visual merchandising to adv and trend forecasting. This full immersion is structured so that the student acquires a visual culture and knows the differences between commercial image, fashion image, image for editorials etc.
Participants begin to understand the dynamics that govern the fashion system and visual communication.
During the first year, students also explore the possible roles they could undertake in the sector, in order to have a complete vision of the multiple career opportunities that the course in Fashion Styling can offer.
SECOND YEAR: Editorial design for magazines and media.
The focus shifts to editing and producing more personal editorial projects. Students work on a print magazine managing the entire process, from editing to editorial production. This year is characterised by an intense schedule of editing and photography sessions, with a focus on the creation of high-quality content.
THIRD YEAR: Fashion film production with the creation of a personal portfolio (and website).
During the third year, great emphasis is placed on personal branding and the definition of personal style. During this academic year, the primary objective is the refinement of one's stylistic identity and the construction of a personal portfolio that is able to meet the needs of the contemporary fashion industry.
After the course, students can pursue various careers in the industry, including Fashion Stylist, Digital Content Creator , Fashion Writer , Photographer , Digital Graphic Designer, Digital Art Designer.
Content production is a constantly evolving field and has for several years now also included content creation for e-commerce: hence the demand for a new professional figure, the Digital Art Director, who works on improving aesthetics for online platforms.
In Milan, students can explore an environment rich in professional opportunities. The city offers a vibrant styling scene, with numerous publishing houses, photographic studios and fashion casting for models.
Milan, along with cities such as London and New York, is a creative hub for photographers and fashion stylists, offering unique networking and working opportunities with Industry top brands even during the students' academic experience.
FIRENZE
Title revision request under validation by Ministry of University and Research in: Fashion Communication & Image
VISUAL CULTURE AS A KEY FACTOR
Figures such as the Fashion Stylist, the Photographer, the Art Director, and the Fashion Editor are fashion professionals who, during their academic training, have learnt the taste and design narrative and visual languages of fashion brands and media.
Once in the working world, this experienced figure will then be able to market any campaign.
This professional figure is required to have an all-round preparation in the cultural field, and can therefore be defined as a ‘director of images’, working in the artistic direction of a fashion film rather than for a fashion show.
The Bachelor Degree Course in Fashion Styling & Creative Direction (recognized by the Italian Ministry of University and Research) encourages students to create their own visual culture (i.e. to develop an aesthetic sense and artistic direction), which can then be applied to any professional project in which they will be involved.
The three-year Bachelor Degree Course mixes traditional media with digital tools. This Course can be perceived as the translation of fashion language into multimedia: students receive a 360-degree view of a certain aesthetic and narrative with graphic languages typical of the sector.
Upon completion of the course, students are trained to be able to design and produce photo shoots (commercial and editorial), advertising campaigns, fashion films, fashion magazines starting from the conception of the creative idea to its realisation , and will thus be able to coordinate production teams.
During the academic path at Istituto Marangoni, the student experiences the production phases and a research methodology that the participant will later find in the working world. The research folder and the technical book can be considered as the real learning tools.
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
FIRST YEAR
Style analysis and image exploration. Students analyse the fundamentals of styling in different areas: from photography to journalism, from visual merchandising to adv and trend forecasting. This full immersion is structured so that the student acquires a visual culture and knows the differences between commercial image, fashion image, image for editorials etc.
Participants begin to understand the dynamics that govern the fashion system and visual communication.
During the first year, students also explore the possible roles they could undertake in the sector, in order to have a complete vision of the multiple career opportunities that the course in Fashion Styling can offer.
SECOND YEAR
The main objective of the second year is to enable students to develop a professional and creative approach to fashion styling and creative direction. Students are encouraged to experiment, explore new ideas and build a personal magazine that demonstrates their ability to combine technical skills with a strong aesthetic vision.
It is a crucial time for skills development, as the technical and theoretical knowledge acquired in the first year is deepened, with a greater focus on the ability to interpret and anticipate fashion trends, develop a critical and personal vision, and hone the practical skills needed to work in the industry.
The approach used is hands-on, where theory is closely linked to practice. Lessons are supported by workshops, creative labs and masterclasses with industry professionals. Students are also encouraged to develop personal projects, always under the guidance of experienced lecturers and tutors.
THIRD YEAR
The training approach of the third year is strongly oriented towards project-based learning, with a combination of intensive workshops, critical reviews, and masterclasses with experts in the field. Students are guided in the autonomous management of their projects, receiving continuous feedback from the lecturers and external professionals involved in the various modules.
Students develop advanced skills in video production and post-production, using professional software and visual storytelling techniques to communicate innovative fashion concepts: they must demonstrate not only mastery of technical and creative skills, but also the ability to think strategically and work independently in a professional context.
After completing the Bachelor Degree Course, students can pursue various careers within the Industry, including Fashion Stylist, Digital Content Creator , Fashion Writer , Photographer , Digital Graphic Designer, Digital Art Designer.
Content production is a constantly evolving field and has for several years now also included content creation for e-commerce: hence the demand for a new professional figure, the Digital Art Director, who works on improving aesthetics for online platforms.
Studying Fashion Styling & Creative Direction in Florence means absorbing the artistic and cultural side of the City as an added value for the creation of one's own visual culture. The School provides students with the opportunity to carry out targeted projects with Luxury Companies, thus allowing them to gain a real insight into the world of work.
Students are constantly in dialogue with participants from other areas of study (especially students from Multimedia Art Course) for interdisciplinary projects in an international and multicultural environment.
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