Fashion Communication & Image

The three-year degree course in Fashion Communication & Image focuses on the comprehension and creation of the image, whether this is to be understood as the visual communication of a fashion brand or as the individual artistic expression of the student.
In fact, the main challenge of the course is to train creative profiles capable of dealing with contemporary culture and who are ready to enter the fashion industry as professionals. To achieve this goal, the programme is designed to offer a unique mix of visual fashion studies and technical skills.

AD-HOC TRAINING ON IMAGE AND COMMUNICATION FOR FASHION

Students on this degree course in Paris are introduced to the visual world of fashion through preliminary studies of fashion aesthetics and media, together with the practice of creative technical skills using the physical facilities (styling lab, wardrobe, photo studio, outdoor film locations) and digital environments (full Adobe suite, 3D, metaverse) offered by the school.
After consolidating the basic principles, from the first year students are involved in progressively more challenging projects (styling, photography, filmmaking, production, art direction, 3D image, graphic design, social media, advertising, visual merchandising, PR and promotion).

The comprehensive offering on visual communication in the fashion world makes the Paris degree programme in Fashion Styling a unique study programme that offers advanced know-how in image creation for fashion, and this uniqueness is reflected in the high employability of the newly graduated students who join the visual departments of major brands and fashion houses, also thanks to the large luxury job market offered by Paris.

Thanks to numerous official collaborations with fashion brands, including Schiaparelli, Cartier, Balmain, Sandro, Etudes, Pierre Cardin and Maje, and to the professional environment offered by the Course (modelling agencies, make-up artists, fashion photographers and film makers) and the possibility of gaining experience through multiple internships, students are introduced as protagonists in the universe of Parisian fashion. Istituto Marangoni Paris also stimulates current students thanks to exclusive mentorships and masterclasses that help students develop concrete projects. Among the key players in the luxury and fashion world, the exceptional mentors are: Olivier Rousteing (Balmain), and Giambattista Valli.

The course enables students to learn about entrepreneurship and innovation in both theory and practice, with specific attention to contemporary and upcoming digital outcomes and markets. Students are encouraged to examine the past and challenge the present, to have inventive, assertive ideas that question contemporary agendas. The course provides the skills, opportunities, and freedom to put those ideas into practice. The program allows for an opportunity to navigate and experiment with both traditional (still/moving image) and emerging digital media and technologies (3D/AI), using a variety of graphic design skills and platforms and considering mixed reality elements.

This course is part of the Fashion Styling study pathways, with fashion styling as the core subject. Participants specialize in the chosen area of interest (Creative Direction), completing the course with a distinct professional profile. The course is suitable for creative and practical students with entrepreneurial acumen. The development of the course leads students to learn how to manage self-initiated creative briefs, delivered and pursued from both a practical and academic perspective. The course encourages students to examine diversity, social responsibility, and sustainability and apply critical thinking across these important themes to their practice. Through teaching, industry simulated practice, specialist research, and collaborative work, students are encouraged to think differently by using the fashion industry as a lens to examine the history and work towards building a more sustainable and ethical environment in the future.

• Source, analyse, and apply extensive research material to written and creative briefs.
• Analyse, reflect and evaluate critically in different contexts and environments within Fashion Styling and Creative Direction industries.
• Generate and realize concepts and solutions to Fashion Styling and Creative Direction briefs, utilizing innovation.
• Apply advanced processes, tools, materials, digital mediums and technologies to create professional standard outcomes and solutions.
• Communicate professionally in visual, oral, and written forms, and present research, ideas and reasoned arguments effectively.
• Apply entrepreneurial skills, innovation, and enterprise to positioning their own work, and work effectively with others to achieve shared objectives, while employing knowledge of global, economic, historical, theoretical, ethical, social, cultural, political and environmental contexts and frameworks.

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

• Fashion styling and Creative Direction
• Advertorial and editorial digital styling
• Photographic composition
• Moving image
• Image development
• Copywriting, PR and media planning
• Fashion production management
• Social media, blogging & commercial media presence
• Dress and accessories heritage
• Professional design portfolio
• Research methodology

The Fashion Communication & Image Advanced Training Programme aims to inspire experimentation and exploration, to allow the development of an individual fashion style and harness creativity.

Trainees will expand on their industry practical skills, through the planning organisation and implementation of fashion shoots, working, managing and being an integral member of a fashion team, whilst building contacts with photographers, models and makeup artists, and expand their professional portfolio.

Photo-shoots will encapsulate various formats from still life styling and photography to the development of sets, creating narratives and propped environments, to communicate fashion stories. Editorial styling will further enhance application of the styling processes and production, embracing research of ideas, including the investigation into trends of makeup, hair and beauty to inform model looks. Editorial images will be used in a published magazine format, presented to a professional standard of execution and layout.

Projects include the planning and realisation of advertising campaigns for multiple briefs and clients. The programme encourages trainees to create and manage self-initiated briefs, which are implemented through fashion editorial shoots and art direction of fashion videos. Theory and academic writing will underpin the delivery of the creative pathway through the proposal and writing of a final project work, which will investigate a personal topic of interest.

The production of images will require enhanced skills in photo retouching, CAD, visual formatting and layout techniques using InDesign.

Trainees will progress by undertaking a series of creative and commercial projects, which will contribute to the execution of a professional portfolio and production of a website, which represents their individual creative style. The application of fashion writing and graphic presentation skills is integral to the presentation and communication of all visual outcomes.

Trainees of the Training Diploma at Istituto Marangoni in Riyadh can have the opportunity to either complete their study path in Saudi Arabia with a 3-year Advanced Diploma, which includes a 6-month internship (Cooperative Training), or take advantage from Study Abroad mobility towards Istituto Marangoni campuses in Italy, France, UK and UAE, through the “Istituto Marangoni Cross-School” program.

Situated in the King Abdullah Financial District (KAFD), one of Riyadh’s most dynamic areas offering visitors and residents a high standard of living, the Higher Training Institute will offer training diploma programmes and professional courses in fashion, business, and luxury management.

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