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The Course

Fashion Styling & Creative Direction

The driving force behind visual communication
BA (Hons) Degrees · 3-Year courses
Undergraduate
MILANO
FIRENZE
PARIS
LONDON
These undergraduate programmes are designed for participants looking to enter the fashion world. They provide a complete education at undergraduate level and allow participants to acquire all of the necessary knowledge and skills to carry out a profession in their chosen subject.

MILANO

With a passion for style, and a creative mind full of visual ideas, participants learn how to communicate fashion through all the digital and physical channels currently used by the industry. They learn how to recognisereinvent and define the style of a garment, a product or a brand through influential images. With recognized top level education they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image, fashion films and restyling proposals, in print and online magazines and social media, as well as in music videosTV and movies

04 Oct 2021 - 30 Jun 2022
Italian · English  - Fee
Enrollment Fee
€ 4,000
Fee EU
€ 18,600
Fee non EU
€ 22,000
01 Feb 2022 - 30 Sep 2022
Italian · English  - Fee
Enrollment Fee
€ 4,000
Fee EU
€ 18,600
Fee non EU
€ 22,000
Watch the video
Discover the course
Learning focus
Possible career paths

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalkcommunicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywritingPR and media planningfashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

  • Fashion styling and Creative Direction
  • Advertorial and editorial digital styling
  • Photographic composition
  • Moving image
  • Image development
  • Copywriting, PR and media planning
  • Fashion production management
  • Social media, blogging & commercial media presence
  • Dress and accessories heritage
  • Professional design portfolio
  • Research methodology

Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.

Other possible career opportunities will be:

  • Fashion Stylist
  • Creative Director
  • Art director
  • Image consultant
  • Personal stylist
  • Trend Forecaster
  • Visual Merchandiser
  • Creative Consultant
  • Content Creator
Prominent teachers
DIRECTOR OF EDUCATION
Meroni Paolo
Read More

FIRENZE

With a passion for style, and a creative mind full of visual ideas, participants learn how to communicate fashion through all the digital and physical channels currently used by the industry. They learn how to recognisereinvent and define the style of a garment, a product or a brand through influential images. With recognized top level education they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image, fashion films and restyling proposals, in print and online magazines and social media, as well as in music videosTV and movies

04 Oct 2021 - 30 Jun 2022
Italian · English  - Fee
Enrollment Fee
€ 4,000
Fee EU
€ 18,300
Fee non EU
€ 21,400
Watch the video
Discover the course
Learning focus
Possible career paths

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalkcommunicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywritingPR and media planningfashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

  • Fashion styling and Creative Direction
  • Advertorial and editorial digital styling
  • Photographic composition
  • Moving image
  • Image development
  • Copywriting, PR and media planning
  • Fashion production management
  • Social media, blogging & commercial media presence
  • Dress and accessories heritage
  • Professional design portfolio
  • Research methodology

Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.

Other possible career opportunities will be:

  • Fashion Stylist
  • Creative Director
  • Art director
  • Image consultant
  • Personal stylist
  • Trend Forecaster
  • Visual Merchandiser
  • Creative Consultant
  • Content Creator

PARIS

Spinti da una forte passione per lo stile, e forti di una mente altamente creativa e ricca di idee visive, i partecipanti impareranno a riconoscere, reinventare e definire lo stile di un capo, di un prodotto o di un marchio. Dopo aver ricevuto un’adeguata preparazione di altissimo livello, essi saranno pronti ad iniziare la propria carriera da stylist, con la possibilità di continuare a utilizzare il loro talento in diverse aree del settore moda e creatività, inclusi editoria, pubblicitàimmagine e restyling di marcasocial media, ma anche produzione di video musicali e film

11 Oct 2021 - 24 Jun 2022
English  - Fee
Enrollment Fee
€ 4,000
Fee EU
€ 17,600
Fee non EU
€ 20,800
?

Participants who successfully complete the three-year Fashion Styling RNCP course taught in Paris will receive the title of ‘Fashion Stylist (Responsable de la communication et de l’image de mode)’. As recognised vocational training, RNCP (level 6 - EU) corresponds to the competences of a bachelor degree with participants obtaining 180 ECTS credits upon successful completion of the programme. Level 6 title (180 ECTS) is registered in the National Repertoire of Professional Certifications (RNCP) by decision of France Compétences. For further details please do not hesitate to contact the information office at the Paris school.


Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


Validations

Manchester Metropolitan University

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

RNCP
Participants who successfully complete the three-year Fashion Styling RNCP course taught in Paris will receive the title of ‘Fashion Stylist (Responsable de la communication et de l’image de mode)’. As recognised vocational training, RNCP (level 6 - EU) corresponds to the competences of a bachelor degree with participants obtaining 180 ECTS credits upon successful completion of the programme. Level 6 title (180 ECTS) is registered in the National Repertoire of Professional Certifications (RNCP) by decision of France Compétences. For further details please do not hesitate to contact the information office at the Paris school.

 

GUARDA IL VIDEO
SCOPRI IL CORSO
TEMATICHE DEL CORSO
OPPORTUNITÀ DI CARRIERA

Questo corso triennale full time* prepara stylist altamente qualificati in grado di creare nuovi percorsi narrativi utilizzando strategie creative ed operative del business della moda e del lusso. I partecipanti comprenderanno come utilizzare i media per creare seguaci e valorizzare l’identità del brand, ma impareranno anche ad instaurare relazioni tra le aree creative ed organizzative del brand stesso o del progetto per un’azienda. Dopo aver compreso il ruolo e le responsabilità della figura professionale dello stylist, i partecipanti impareranno come mettere insieme, organizzare, e guidare un team di esperti al fine di assicurare il buon esito di un progetto destinato ad apparire su riviste, online o sulla passerella, sapranno comunicare il messaggio giusto, al momento giusto, al target di riferimento. Partendo da una solida base nell’ambito dello styling, questo corso prosegue con l’esplorazione di molteplici aree del settore moda, dove la gestione del processo creativo risulta essere di primaria importanza. I partecipanti saranno incoraggiati a sviluppare le proprie idee e sperimentare con la realizzazione di una serie di progetti visual, come editoriali, video virali, proposte di immagine e restyling del brand, campagne pubblicitarie interattive, campagne stampa e contenuti visivi per i social media. Il corso fornisce anche competenze basilari nell’ambito del fashion copywritingPR e media planning, nella gestione della produzione per il settore moda, per tutto ciò che riguarda business planning, gestione del tempo, budget e scadenze nella pubblicità. Lo studio della storia dell’arte, del design, del costume e della cultura della moda offriranno le competenze necessarie per la valutazione critica di un brand o dello stile di vita del cliente. L’analisi dello stile apporta forma, realtà ed energia all’interno dello spazio visivo: rappresenta la ‘realtà’ materiale dell’immagine. I partecipanti impareranno a creare uno stile immediatamente riconoscibile nella produzione e nello sviluppo di servizi fotografici live, anche gestendo il team coinvolto nel processo della fotografia, dell’image editing, dell’allestimento di set, immagini ferme e in movimento, luci, direzione e scelte di make-up, acconciature ed accessori. Essi saranno incoraggiati a decodificare stereotipi e pensare al posizionamento dell’immagine da una prospettiva diversa, verso la scoperta di uno stile unico e personale. 

Solo per le scuole di Parigi e Londra, questo corso è disponibile anche come corso quadriennale BA (Hons) (incluso il tirocinio annuale).

  • Fashion styling 
  • Advertorial and editorial digital styling
  • Photographic composition
  • Moving image
  • Image development
  • Copywriting, PR and media planning
  • Fashion production management
  • Social media, blogging & commercial media presence
  • Dress and accessories heritage
  • Professional design portfolio
  • Research methodology
  • Fashion Stylist
  • Creative Director
  • Art director
  • Image consultant
  • Personal stylist
  • Trend Forecaster

LONDON

With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognisereinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videosTV and movies

11 Oct 2021 - 24 Jun 2022
English  - Fee
Enrollment Fee
£ 3,300
UK Nationals or UK Domicile fees
£ 12,500
International fees
£ 18,800


·UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
·International fees (For everyone else who requires a visa to study in London)

?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


Validations

Manchester Metropolitan University

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

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STUDY UNITS / DISCOVER UNI LONDON
POSSIBLE CAREER PATHS

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure the direction of what goes in the fashion magazines, appears online, or on the catwalkcommunicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywritingPR and media planningfashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style. For European schools only, this course forms the base of all three-year fashion design study pathways. With fashion design as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual creative flair and passion.

For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).  

Year one

  • Fashion Image
  • New Media Environment
  • Professional Fashion Panorama
  • History of Art and Fashion

Year two

  • Fashion Branding
  • Still Life
  • Fashion Editorial
  • Fashion, Art and Cultural Context

Year three

  • Fashion Campaign
  • Final Major Project Fashion Styling & Creative Direction
  • Final Dissertation

DISCOVER UNI LONDON  

  • Fashion Stylist
  • Creative director
  • Art director
  • Image consultant
  • Personal stylist
  • Wardrobe consultant
  • Personal shopper
Are you interested in one of the courses?