Design Innovation & Management

Studying Design Innovation & Management at Istituto Marangoni enables aspiring designers and creative professionals to explore innovation through a strategic combination of design culture, technological experimentation and management principles. The programme integrates theoretical knowledge with hands-on projects, equipping students with the skills to lead product innovation processes and seize professional opportunities within the design, manufacturing, luxury and creative industries.

During the academic path, students are encouraged to progressively develop their personal design identity, strengthening both their creative and strategic capabilities year after year.

First Year:

The first year focuses on building a solid foundation in design methodology and innovation processes. Students explore:

• Advanced product design methodologies
• Design thinking and user experience
• Materials, technologies and manufacturing processes
• Sustainability and circular economy principles
• Brand strategy and market analysis
• Visual communication and design representation

Through workshops and interdisciplinary projects, students learn to transform research insights into tangible and viable product concepts.

Second Year:

The second year consolidates managerial and strategic competences, with a stronger focus on innovation leadership and real industry scenarios. Key areas include:

• Innovation management and entrepreneurship
• Strategic product development
• Luxury and lifestyle product systems
• Smart products and emerging technologies
• Business modelling for design
• Industry collaboration projects and final master project

Students develop comprehensive design proposals that integrate creativity, feasibility and business strategy, culminating in a final project aligned with professional standards.

ADVANCED TRAINING

With the Design Innovation & Management course, students acquire advanced skills in strategic design development, innovation processes, product lifecycle management and cross-functional collaboration. The programme combines research-driven experimentation with real-world application, preparing students to operate confidently in complex global markets.

THE CITY OF MILAN

Studying in Milan means being immersed in one of the world’s leading capitals of design, fashion and industry. The city offers a dynamic ecosystem of companies, studios, exhibitions and international events, providing students with direct exposure to cutting-edge trends, professional networks and business opportunities.

INNOVATIVE METHODS TO NURTURE CREATIVITY

The educational approach aims at promoting critical thinking, experimentation and interdisciplinary collaboration. Through project-based learning, industry partnerships, workshops and mentoring, students are encouraged to challenge conventions, develop independent perspectives and transform innovative ideas into impactful and market-ready design solutions.