Making brilliant ideas into a practice-oriented experience
The DIS-CYCLING project became an engaging, hands-on learning lab through an intense four-day Bootcamp at Istituto Marangoni Firenze. Guided by I’M Mentor Sarah Coleman and the expertise of FENDI representatives, select students and alumni from various backgrounds unfolded their creative flair and fresh input to rethink the Fendi house codes and turn discarded materials into a conceptual, multi-sensory installation.
From Shanghai, China, to Florence, Bingmo Zhang shares his excitement of joining the project and teaming up with Sarah Coleman and fellow students. His role focused on designing a multi-sensory architectural structure, inspired by FENDI’s Palazzo della Civiltà in Rome, to hold the textiles and materials in the project.
Amaya from Mexico shares the value of teamwork and how collaborating with artist Sarah Coleman was a great source of inspiration and motivation. As part of the project, she worked to combine different materials and textiles into a special loom, thinking out of the box to make the best use of unique recycled materials.
“Recycling is not only efficiency but also aesthetics”. Anna Ilishkina worked with peers to create a brilliant marine-inspired installation to address the environmental theme with an artsy flair. While guided by experienced mentors, the students were free to unleash their creative energy and combine new skills and craftsmanship.
With a keen interest in fabric manipulation, Lorenzo used various materials, including leather and rugs, to create an engaging installation that would appeal to the five senses and ensure a one-off experience. Tapping into the inspiration provided by FENDI Visual Designer Marco Trabassi and Coleman herself, he values the importance of teamwork and interaction between arts.
Heaps of discarded materials from store windows and installations prompt many brands to find sustainable solutions today. Rapisardi explains how FENDI not only aimed to reuse and recycle but also took the opportunity to seek new ways to give them a creative second life and turn scraps into art.
Climate change and resource scarcity call on the luxury industry to take action. Pinault explains Dis-cycling as a concrete example of creative circularity and shares FENDI’s excitement to work with students and Sarah Coleman to rethink waste materials and showcase them in the brand’s new Tuscan factory in October.