ERDEM x Istituto Marangoni London
Exploring Brand Identity, Craftsmanship and Contemporary Luxury Across Disciplines
Istituto Marangoni London partners with ERDEM to offer students real-world projects exploring luxury design, storytelling, craftsmanship and strategic innovation across fashion design, marketing, buying and communication in an international context.
EXPLORING BRAND IDENTITY, CRAFTSMANSHIP AND CONTEMPORARY LUXURY ACROSS DISCIPLINES
Istituto Marangoni London collaborates with British fashion brand ERDEM across multiple programmes, offering students a unique opportunity to engage with a globally recognised luxury house renowned for its poetic storytelling, craftsmanship and refined femininity. Through a series of academic projects spanning design, marketing, buying and communication, students work directly with ERDEM as a real-world case study—analysing its brand DNA, responding to contemporary market challenges and proposing innovative, future-facing strategies.
Explore Istituto Marangoni London: a hub of fashion, design, and creativity in the heart of a cosmopolitan capital
REPOSITIONING ERDEM FOR A NEW GENERATION OF LUXURY CONSUMERS
As part of the MA Luxury Fashion Marketing programme, students undertake an in-depth strategic analysis of ERDEM’s brand positioning within the global luxury landscape. Acting as marketing consultants, they critically examine how luxury marketing practices are evolving in response to digital innovation, sustainability and shifting consumer behaviours.
Students are challenged to propose a new marketing strategy aimed at enhancing ERDEM’s brand awareness and perception—particularly among younger, digitally savvy audiences. The project combines market research, consumer trend analysis and competitive benchmarking with creative strategy development, encouraging students to design digital-first campaigns, offline activations and multi-channel communication strategies that respect ERDEM’s heritage while strengthening its cultural relevance.
LUXURY BUYING, RETAIL STRATEGY AND THE FUTURE ERDEM CONSUMER
Within the MA Fashion Buying and Merchandising programme, ERDEM becomes the focus of a strategic buying and retail project that explores the evolving role of the fashion buyer in the global luxury market.
Students assume the role of buying consultants, tasked with identifying opportunities for ERDEM to expand its customer base by attracting a younger consumer aged 35 and under. The project centres on the planning of a fashion-focused concept store for the London market, supported by detailed trend forecasting, consumer analysis and range planning.
Through this collaboration, students analyse ERDEM’s existing collections and retail presence, before developing a capsule collection and merchandising proposal that remains true to the brand’s aesthetic codes, quality standards and luxury positioning—while responding to changing consumer expectations and retail experiences.
Exploring ERDEM’s DNA across luxury fashion disciplines
Reimagining heritage through innovation and cultural relevance
Connecting refined design with immersive brand narratives
INNOVATIVE STORYTELLING AND IMMERSIVE BRAND EXPERIENCES FOR ERDEM
The MA Fashion Promotion, Communication and Digital Media collaboration with ERDEM invites students to design an innovative promotional multimedia campaign that reinterprets the brand’s storytelling for contemporary audiences.
Working in creative teams, students develop integrated communication concepts that bring ERDEM’s heritage, artistic influences and visual identity into new digital and experiential contexts. The project encourages experimentation with emerging technologies and platforms—including short-form video, immersive media, AR/VR, illustration and interactive digital content—to create engaging brand experiences that enhance awareness and emotional connection.
The outcome is a bold exploration of how luxury fashion communication can evolve while maintaining authenticity, craftsmanship and narrative depth.
DESIGNING CONTEMPORARY COLLECTIONS ROOTED IN ERDEM’S DNA
At undergraduate level, BA Fashion Design students engage with ERDEM through the Fashion Brand Exploration unit, where the brand serves as the foundation for an intensive design-focused project.
Students research ERDEM’s brand DNA, aesthetic codes, core values and market positioning before developing an original collection concept aligned with the brand’s identity. The project emphasises both creative and technical development, combining conceptual research with fabric experimentation, silhouette design, textile manipulation and detailed garment construction.
Through pattern cutting, digital design and CLO3D, students translate their ideas into resolved outerwear and complete collections that reflect ERDEM’s sophisticated approach to femininity, craftsmanship and contemporary relevance—while also addressing global, ethical and sustainable considerations within fashion design.
Across programmes and academic levels, the collaboration with ERDEM offers students an invaluable opportunity to engage with a leading luxury fashion house in a structured, intellectually rigorous and industry-relevant context. By working across strategy, creativity and technical execution, students gain first-hand insight into how a contemporary luxury brand operates, evolves and communicates—preparing them for future careers at the intersection of design, innovation and luxury fashion.