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The Course

Fashion Business & Marketing

Semester courses · postgraduate
Postgraduate
FIRENZE

Unlock your potential and shape the future of fashion marketing and innovation management

FIRENZE

Throughout this semester, participants will develop branding strategies through data analysis and the creation of compelling storytelling. With engaging case studies and projects, students will combine theory and practice, building a solid foundation in marketing in today's fashion and luxury industry and improving your communication and management skills.

By studying strategic marketing, participants will learn to manage the right tools with the aim of improving reputation and brand awareness.  

Studying Fashion Business & Marketing in Istituto Marangoni Firenze can boost your educational experience and career opportunities thanks to the historical and cultural context, the industry connection, faculty excellence and networking activities.

Florence’s artistic and architectural heritage continuously inspires students that can participate to several activities including museum visits and fashion events.

24 Feb 2025
Italian · English  - Fee
Enrollment Fee
€4,000
Only course fee
€9,300
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LEARNING OUTCOMES
CAREER OPPORTUNITIES

Upon completing the Fashion Business and Marketing course, students will learn to:

  • Develop Marketing Strategies: create and implement effective marketing campaigns tailored to the fashion industry
  • Enhance Communication Skills: utilize phygital communication channels to promote fashion brands and engage with target audience
  • Understand Fashion Business dynamics: analyze and interpret the global fashion market to make informed business decisions
  • Lead and Manage Teams: apply management principles to lead teams and projects successfully within the current fashion industry
  • Craft compelling Brand Narratives: develop and communicate powerful brand stories that captivate and inspire
  • Fashion Marketing Manager: Oversees marketing strategies and campaigns to promote fashion brands and products
  • Brand Manager: Develops and implements brand communication strategies to build and maintain a strong brand identity
  • Fashion Business Consultant: Provides expert advice on business strategies, market trends, and operational improvements
  • Fashion Entrepreneur: Starts and manages a fashion business, utilizing the knowledge and skills gained from the course
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