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The Course

FASHION BUSINESS · ONLINE

Online Short courses
Short courses
MILANO
FIRENZE
LONDON

The online courses offer participants the chance to study fashion entirely online.

MILANO

These short courses introduce participants to some of the key business, marketing and brand management skills for the dynamic fashion, luxury and life-style industries. With a special focus on emerging technologies and innovation, and the context and value of the ‘Made in Italy’ name, participants discover various business procedures and influencing factors relating to a variety fashion and luxury industries such as textiles, apparel, accessories, and jewelry. They will be introduced to some of the most important concepts of the business world such as the positioning of a collection and a brand, competitive analysis, and the development of sales strategies.  They will also discover key notions of fashion marketing and planning such as market research, basic finance, and marketing strategies.  The overall aim of the course is to provide a broad overview of the world of fashion business, while giving participants the chance to work on a basic structure for an individual marketing plan.

Online Course 

4 weeks online

Being entirely online, this course focuses on the digital influence and impact on business today, Discussions move forward on the phenomena of digital influencers and the new challenges offered by emerging technology such as block-chain, big data management, face recognition, virtual reality, and augmented reality etc. Online seminars with professionals from the industry further enhance the online learning experience, and assist participants in focusing on key business notions for developing their own basic marketing plan.

ONLINE OPTION 4 weeks · BUY NOW  

11 Jan 2021 - 05 Feb 2021
Italian · English · Portogues
Only course fee
€ 2,600
29 Mar 2021 - 23 Apr 2021
Italian · English
Only course fee
€ 2,600
14 Jun 2021 - 09 Jul 2021
Italian · English · Portogues
Only course fee
€ 2,600

Programme Specification

Prominent teachers
DIRECTOR OF EDUCATION
Meroni Paolo
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Be always updated
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MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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Courses starting in February 2021
In addition to postgraduate courses, more than 90% of the School’s three-year...
03 November
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FIRENZE

These short courses introduce participants to some of the key business, marketing and brand management skills for the dynamic fashion, luxury and life-style industries. With a special focus on emerging technologies and innovation, and the context and value of the ‘Made in Italy’ name, participants discover various business procedures and influencing factors relating to a variety fashion and luxury industries such as textiles, apparel, accessories, and jewelry. They will be introduced to some of the most important concepts of the business world such as the positioning of a collection and a brand, competitive analysis, and the development of sales strategies.  They will also discover key notions of fashion marketing and planning such as market research, basic finance, and marketing strategies.  The overall aim of the course is to provide a broad overview of the world of fashion business, while giving participants the chance to work on a basic structure for an individual marketing plan.

Online Course 

4 weeks online

Being entirely online, this course focuses on the digital influence and impact on business today, Discussions move forward on the phenomena of digital influencers and the new challenges offered by emerging technology such as block-chain, big data management, face recognition, virtual reality, and augmented reality etc. Online seminars with professionals from the industry further enhance the online learning experience, and assist participants in focusing on key business notions for developing their own basic marketing plan.

ONLINE OPTION 4 weeks · BUY NOW  

Short Courses · Online Option · 4 weeks
11 Jan 2021 - 05 Feb 2021
Italian · English
Only course fee
€ 2,600

Programme Specification

Be always updated
VIEW ALL NEWS & EVENTS
MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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Felipe Fiallo
Graduated At Istituto Marangoni Firenze, Winner Of “Its Fondazione Ferragamo ...
28 October
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LONDON

These short courses introduce participants to some of the key business, marketing and brand management skills for the dynamic fashion, luxury and life-style industries. With a special focus on emerging technologies and innovation, and the context and value of the ‘Made in Italy’ name, participants discover various business procedures and influencing factors relating to a variety fashion and luxury industries such as textiles, apparel, accessories, and jewelry. They will be introduced to some of the most important concepts of the business world such as the positioning of a collection and a brand, competitive analysis, and the development of sales strategies.  They will also discover key notions of fashion marketing and planning such as market research, basic finance, and marketing strategies.  The overall aim of the course is to provide a broad overview of the world of fashion business, while giving participants the chance to work on a basic structure for an individual marketing plan.

Online Course 

4 weeks online

Being entirely online, this course focuses on the digital influence and impact on business today, Discussions move forward on the phenomena of digital influencers and the new challenges offered by emerging technology such as block-chain, big data management, face recognition, virtual reality, and augmented reality etc. Online seminars with professionals from the industry further enhance the online learning experience, and assist participants in focusing on key business notions for developing their own basic marketing plan.

ONLINE OPTION 4 weeks · BUY NOW  

Short Courses · Online Option · 4 weeks
25 Jan 2021 - 19 Feb 2021
English
Only course fee
£ 2,300

Programme Specification

Be always updated
VIEW ALL NEWS & EVENTS
FASHION DESIGN SPECIAL COURSE WITH JOHN RICHMOND
DISCOVER YOUR CREATIVE IDENTITY, DEVELOP YOUR TALENT, BECOME YOUR OWN ICON
22 July
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Istituto Marangoni - London Design Festival 2019
16 September
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