Fashion Digital Marketing & PR
This course gives participants the opportunity to understand the fashion digital marketing environment and discover the professional and visibility opportunities offered in this arena.
This course can be followed both by individuals interested in working in the industry of fashion digital communication or young professionals and communication managers, offering a broad overview of how fashion organization are integrating these tools in their marketing and communication plans.
The first weekend is dedicated to the understanding of the fashion system and digital strategies in order to have a strategic framework of the brand, the media interaction and how the different players have a role in the industry.
The second weekend is dedicated to the Fashion Digital PR industry and the tools used to get visibility with consumers and media: events, press day, news, special project. Participants discover the role of PR agency including a seminar held by the owner and founder of a PR agency.
To gradually move to the Digital environment, during the third weekend participants explore the digital media environment: online magazine, blog and influencer; the language evolution, the time perspective and the business model as well. The last appointment of the week is with a professional fashion blogger and/or KOL.
The fourth weekend is more experimental: students are challenged to deal with Digital Media as real Digital Marketing and Fashion PR professional: writing press release but also articles and post for blogs, editing news, suggesting influencer. An emerging designer is a special guest and participants will interview them to prepare communication materials for digital media.
This weekend explores the relationship with Social Media, own media and Paid media: in a convergent environment, a Fashion PR professional must be able to understand Social Media and content management, managing a budget and preparing a communication plan.
In the final weekend, students are guided to prepare a real Digital marketing and communication plan for a Brand, integrated with other tools and their work is commented by professional tutors.
- Digital Marketing
- Social Media
- Contents Creation & Strategy
- Digital Branding
- Digital Communication