Fashion Luxury & Branding Innovation

The 2-Y Course in Fashion Luxury & Branding Innovation is the ideal option for students with both a fashion design background and a managerial profile (e.g. management, communication, economics) with an interest in the Fashion System.

This Course combines practical training with in-depth academic study, offering a two-year course that not only prepares students for the world of work, but also opens the door to doctoral studies for those who wish to pursue research and innovation in the Fashion and Luxury sectors.

During the two years of study, students deepen their research and gain insights into industry developments, while acquiring both strategic and operational skills.

Strong focus on research and innovation;
Cross-disciplinary approach between fashion, beauty, jewelry, hospitality, and other luxury sectors;
Collaborations with prestigious brands and top-tier networking opportunities;
Emphasis on digital transformation and sustainability, key themes for the future of the industry;
Training that provides access to a PhD program in fashion.

FIRST YEAR

The first year provides a 360° view of the fashion industry, with a focus on sustainability, inclusivity and innovation. The study plan follows the structure of the Master Course in Fashion Luxury & Brand Management. Business Plan Project: students develop the launch of a brand with a business plan including a line extension option or by simulating a licensing agreement. Students are also given an overview of new technologies (e.g. what is blockchain, metaverse, AR, VR, wearable technologies, robotics, gaming.

SECOND YEAR

The second year is geared towards innovation and advanced data analysis, which includes an in-depth study of market research with a focus on data collection processes and business auditing with cost analysis, innovative management methods to understand the impact of technology on innovation, with an overview on environment design and visual merchandising. Students will work with with companies for research projects and market strategy, and they will develop an experimental and research Thesis, to further investigate innovation strategies and business processes.

Recognised among the Big Four as the beating heart of Made in Italy excellence, Milan is the place to be for those who want to study fashion business with an eye on digital transformation and sustainability, which are key aspects of the Fashion and Luxury Industry today.

Students who choose Istituto Marangoni Milano will have the opportunity to work with players in the Fashion, Beauty and Luxury Hospitality sectors, developing projects with top international Brands and Managers who have chosen the City as the strategic epicentre of their Companies.

Each semester includes practical workshops with industry professionals, testimonials, company visits.

Industry Projects with top Companies may include the analysis of emerging markets (India, Middle East etc) to develop expansion strategies and retail activation.