Fashion Luxury & Branding Innovation

FIRST YEAR:
The first year provides a 360° view of the fashion industry, with a focus on sustainability, inclusivity and innovation. The study plan follows the structure of the Master Course in Fashion Luxury & Brand Management. Business Plan Project: students develop the launch of a brand with a business plan including a line extension option or by simulating a licensing agreement. Students are also given an overview of new technologies (e.g. what is blockchain, metaverse, AR, VR, wearable technologies, robotics, gaming.

SECOND YEAR:
The second year is geared towards innovation and advanced data analysis, which includes an in-depth study of market research with a focus on data collection processes and business auditing with cost analysis, innovative management methods to understand the impact of technology on innovation, with an overview on environment design and visual merchandising. Students will work with with companies for research projects and market strategy, and they will develop an experimental and research Thesis, to further investigate innovation strategies and business processes.

FIRST YEAR:

Sociology, psychology & anthropology of fashion → Analysis of consumer behaviour.
Brand & digital communication → Advertising strategies, brand design, advertising & consumer psychology.
Product development & supply chain management → Exploration of the production chain and high-end business processes.
Data-driven marketing & luxury industry analysis → Analytical approach to brand management.
Project management → Application of methodologies such as WBS, Gantt, PERT.
Digital transformation & new technologies → Insights into blockchain, metaverse, AI, AR, VR, gaming, wearable technologies and big data.
Intellectual property & brand management → Legal aspects of branding, licensing and brand extension.
History of fashion & evolution of the fashion system → Analysis of business models (fast fashion, couture, luxury, etc.).

SECOND YEAR:

Big data & quantitative analysis → Advanced use of Excel, statistical methods, surveys, questionnaires.
Market research & company auditing → Understanding and collecting data for strategic innovation.
Process innovation & emerging technologies → Impact of AI, automation and new materials on productivity and sustainability.
Visual merchandising & space design → Study of advanced retail experiences.
Forecast & future scenarios → Trend analysis and future developments in the fashion and luxury industry.

Each semester includes practical workshops with industry professionals, testimonials, company visits.

Industry Projects with top Companies may include the analysis of emerging markets (India, Middle East etc) to develop expansion strategies and retail activation.

Recognised among the Big Four as the beating heart of Made in Italy excellence, Milan is the place to be for those who want to study fashion business with an eye on digital transformation and sustainability, which are key aspects of the Fashion and Luxury Industry today.

Students who choose Istituto Marangoni Milano will have the opportunity to work with players in the Fashion, Beauty and Luxury Hospitality sectors, developing projects with top international Brands and Managers who have chosen the City as the strategic epicentre of their Companies.