Fashion Summer Camp: Fashion Social Media

This course explores fashion communication through today’s most influential social media platforms. Students will analyze how fashion brands create digital identities, how trends spread online, and how creators build communities through engaging content.

Through practical exercises, visual storytelling, and hands-on projects, participants will learn how to apply the skills acquired in a professional role or to their own business. The course concludes with the development of a social media campaign for a fashion concept or brand.

This course is structured over 2 weeks:

Week 1 – 20 hours

Introduction to fashion and digital culture; visual identity and aesthetics; content creation basics (visual, caption, keywords etc); storytelling for fashion

Week 2 – 20 hours

The role and the languages of the platform (Instagram, TikTok, Snapchat, YouTube etc); fashion styling for social media; filming and editing for fashion content; development of a social media campaign for a fashion concept or brand.

Classes are scheduled as follows:

• Sunday to Thursday: 4 hours per day (from late morning to early afternoon)