Professional Fashion Insight: Fashion Business Immersion

This six‑day intensive course is designed for young professionals, emerging brand owners, and entrepreneurs seeking practical, industry‑relevant knowledge. Participants will explore the core pillars of the fashion business - from market analysis to brand strategy - through case studies and hands‑on exercises.

At the end of the course, they will gain concrete insights to boost their know‑how and support the sustainable growth of their business in today’s highly competitive landscape.

This course is structured over 1 week, for a total of 20 hours

• Day 1 - Fashion business fundamentals: understanding today’s global fashion system
• Day 2 - Brand, branding and value proposition: how to build a strong fashion brand identity
• Day 3 - Product and pricing: how to set the right strategy
• Day 4 - The role of retail: analysis of the distribution system
• Day 5 - Fashion marketing essentials: strategies for business growth
• Day 6 - Final project: create a growth plan for your business 

Classes are scheduled as follows:

• Sunday to Thursday: 3 hours per day (in the evening),
• Saturday 5 hours (10 am – 3 pm)