Fashion Business & Digital Marketing Intensive

This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.

• Marketing communication channels
• Digital marketing & new media
• Principles of business and management in fashion
• Fashion PR, promotion and brand storytelling
• Key aspects of fashion buying, merchandising and visual display

One Year Courses + Master’s Courses

For students who choose combined programmes, will be deducted a tuition fee of the master programme.

Access to the combined programmes is subject to the possession of a university degree and to obtaining the one-year course certificate, according to the academic year and after approval by the admissions committee at the end of the one-year course.

This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.

• Marketing communication channels
• Digital marketing & new media
• Principles of business and management in fashion
• Fashion PR, promotion and brand storytelling
• Key aspects of fashion buying, merchandising and visual display

One Year Courses + Master’s Courses

For students who choose combined programmes, will be deducted a tuition fee of the master programme.

Access to the combined programmes is subject to the possession of a university degree and to obtaining the one-year course certificate, according to the academic year and after approval by the admissions committee at the end of the one-year course.

This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.

• Marketing communication channels
• Digital marketing & new media
• Principles of business and management in fashion
• Fashion PR, promotion and brand storytelling
• Key aspects of fashion buying, merchandising and visual display

One Year Courses + Master’s Courses

For students who choose combined programmes, will be deducted a tuition fee of the master programme.

Access to the combined programmes is subject to the possession of a university degree and to obtaining the one-year course certificate, according to the academic year and after approval by the admissions committee at the end of the one-year course.

This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.

• Marketing communication channels
• Digital marketing & new media
• Principles of business and management in fashion
• Fashion PR, promotion and brand storytelling
• Key aspects of fashion buying, merchandising and visual display

Module 1 · Marketing & Industry Analysis

The course focuses on key business and marketing strategies in the fashion and luxury industries. Students discover how companies determine the best marketing strategies to optimise economic, distribution, and production aspects of a brand, and are introduced to the main indicators for measuring financial performance. The course moves through the development of a marketing strategy linked to the ability of interpreting economic and financial data of fashion companies. Students acquire skills related to fashion culture and trends, principles of business, fashion marketing, fashion industry analysis.

Module 2 · Product Development & Digital Storytelling

The course allows participants to acquire skills related to manufacturing systems and fashion collection development. In parallel they study the marketing mix, the course also covers fashion promotion and digital marketing techniques and processes, enabling students to acquire important skills in communication, digital marketing and customer relationship management in order to develop suitable fashion advertising campaigns and manage corporate PR goals through an effective digital storytelling.

Access to each module is given upon successful completion of the previous one.