
Laura
Puricelli
Laura
Puricelli
Benchmarking methodologies / Customer shift and emergent macro trends in business models / Profiling of new generations of customers / Global Market Dynamics in the Fashion & Luxury sector / Understanding big trends and impacts

Laura is a IM Alumna with the Fashion Buying Master, and now she is Digital Strategy and Innovation consultant and International fashion-tech start up mentor.
Laura has over 18 years of experience for Digital Transformation projects in the field of Fashion, Luxury, Retail and Beauty & Cosmetics
She has an extensive experience in leading global projects with focus on Digital Strategy and Innovation, Customer Experience, Digital Marketing, Influencer Marketing, e-commerce strategy and CRM.
Laura is the former Director in PwC Italy, having a track record working with global teams for leading Management Consulting firms, like Deloitte Digital, and Accenture. As entrepreneur, she founded two start-ups based in London and NYC in the Fashion & Luxury sector. Currently she is the Co-founder and CEO of Dress for Good, a boutique luxury tech studio that assists clients in design strategies for integrating cutting-edge technologies, such as Generative-AI, 3D, NFT and AR.
Laura is Lecturer and Professor at SDA Bocconi MFI, Sole 24 Ore Business School and LUISS University, as well as keynote speaker at Global Summits.
Areas for Mentorship: New Global Market Dynamics in the Fashion & Luxury sector, customer shift and emergent macro trends in business models, supporting students with benchmarking methodologies, profiling new generations customers, understanding big trends and impacts.
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