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Laura
Puricelli

Mentor

Laura
Puricelli

Benchmarking methodologies / Customer shift and emergent macro trends in business models / Profiling of new generations of customers / Global Market Dynamics in the Fashion & Luxury sector / Understanding big trends and impacts
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Laura is a IM Alumna with the Fashion Buying Master, and now she is Digital Strategy and Innovation consultant and International fashion-tech start up mentor.

Laura has over 18 years of experience for Digital Transformation projects in the field of Fashion, Luxury, Retail and Beauty & Cosmetics 

She has an extensive experience in leading

global projects with focus on Digital Strategy and Innovation, Customer Experience, Digital Marketing, Influencer Marketing, e-commerce strategy and CRM.

 

Laura is currently Director in PwC Italy, having a track record working with global teams for leading Management Consulting firms, like Deloitte Digital, and Accenture. As entrepreneur, she founded two start-ups based in London and NYC in the Fashion & Luxury sector.

Laura is Lecturer and Professor at SDA Bocconi MFI, Sole 24 Ore Business School and LUISS University, as well as keynote speaker at Global Summits.

Areas for Mentorship: New Global Market Dynamics in the Fashion & Luxury sector, customer shift and emergent macro trends in business models, supporting students with benchmarking methodologies, profiling new generations customers, understanding big trends and impacts.

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