Ajoy Advani is a brand strategist and creative consultant with over two decades of experience shaping brands across hospitality, retail and lifestyle industries.

After starting his career with an internship at Ambience Advertising in 1997, he spent 18 years at Alok Nanda & Company, ultimately becoming Senior Partner and leading projects for renowned brands including Barista, Wrangler, Lee Jeans, Taj Hotels and Lodha.

Ajoy also co-founded Mumbai's iconic design store Filter, serving as Creative Director for more than 12 years. He currently heads Stray, his independent creative consultancy, where he develops brand and communication strategies for clients including The Kin Hotel, Bare, Sixteen 33, The Func Lab, Public Beer Bar, Hatti & Giraffe, O'cean Water and Terra Luna.