Anurag Tyagi is an entrepreneur and founder currently embarking on a new professional chapter with the launch of Sōka House, a UAE-based consulting and advisory firm.

Prior to this venture, Anurag built a successful 20-year corporate career across industries and disciplines that helped shape his vision of business, luxury and value creation. Most recently, he served as Country Manager for Christian Dior Couture India, leading the brand's business and operations in the country for 11 years. During his tenure, he played a pivotal role in the growth and development of Dior in India and was a key figure in the organisation of the landmark Dior fashion show at the Gateway of India in Mumbai in March 2023.

Earlier in his career, Anurag launched Kiehl's in India in 2010 and went on to develop the brand for five years within the Luxury Division of L'Oréal India. Before entering the luxury industry, he worked as a Producer and Correspondent at CNBC India, covering the business of art and luxury.

Anurag holds an MBA in International Luxury Brand Management from ESSEC Business School, one of the world's leading institutions in luxury education.

Through Sōka House, he now brings together his extensive industry expertise to support businesses through consulting and advisory services. Guided by a strong focus on value creation, his work spans fashion, design, luxury, retail, advocacy, education, art, cinema and media production.