Editorial & Fashion Media

Ekta has played a leading role in shaping fashion content and creative direction within India's publishing industry. She served as Fashion Director at Grazia India from 2010 to 2018, overseeing fashion content, trend analysis, creative direction and strategic initiatives. Prior to that, she was Fashion Editor at Harper's Bazaar India between 2008 and 2010.

Throughout her editorial career, she has worked closely with designers, brands, retailers and some of India's most prominent celebrities, while contributing to the development of fashion-focused content and cultural storytelling.

Ekta has styled a wide range of public figures including Kareena Kapoor, Alia Bhatt, Deepika Padukone, Sonam Kapoor, Anushka Sharma, Kangana Ranaut, Ranveer Singh, Farhan Akhtar, John Abraham, Freida Pinto, Huda Kattan and many others.

She was also a key member of the styling team led by Rita Dhody for the award-winning film Fashion (2007-2008), where she contributed to styling lead actors Priyanka Chopra and Kangana Ranaut.

Beyond editorial work, she has led styling, casting and creative direction projects for editorials, advertising campaigns, TV commercials, fashion shows and brand initiatives.

Brand Strategy & Industry Leadership

Over the years, Ekta has developed expertise that extends beyond styling into brand consulting, communications, PR, marketing, events, experiential projects, networking and business development.

She played a key role in launching and developing the Grazia Young Fashion Awards, helping identify, curate and promote emerging Indian design talent across multiple categories.

Earlier in her career, she held managerial and design positions at BE, a multi-brand retail boutique launched by Raymond Textiles and Retail India, and also ran her own occasion-wear design studio.

Selected Clients & Collaborations

Ekta has collaborated with a diverse portfolio of fashion, beauty, retail and lifestyle brands, including:

Raw Mango, Tarun Tahiliani, Anita Dongre Bride, L'Oréal Paris, Lakmé Fashion Week, Lakmé Makeup, Satya Paul, Good Earth, Payal Singhal, Anamika Khanna's AKOK, The Collective, Lifestyle, Rheson, Bhaane, Verve, Condé Nast Traveller India, Architectural Digest India, among many others.

Her independent work has also been featured in publications such as Harper's Bazaar India, Condé Nast Traveller India and Architectural Digest India, as well as international platforms including Contributor Magazine.

Design Philosophy

Ekta's work is strongly influenced by India-inspired artisanal and contemporary design. She is particularly interested in mindful and conscious approaches to design, exploring how evolving cultural and lifestyle behaviours shape the future of fashion and creativity.

Areas of Expertise

• Styling (editorial, commercial, celebrity, campaign and film)
• Creative Direction
• Brand & Communication Strategy
• Design Consultancy
• Casting
• Curation
• Collaborations & Partnerships
• Collection Reviews & Development
• Custom Creative Projects