Described by Forbes as Luca Finotti is an Italian creative and film director known for his work with leading fashion and lifestyle brands including Nike, Versace, Giorgio Armani, Dolce & Gabbana, Tommy Hilfiger, Givenchy, Moschino and Adidas.

His work has appeared across international publications including Vogue Italia, Vogue China, Dazed & Confused and i-D, and features collaborations with artists and personalities such as Lady Gaga, Gigi Hadid, Janelle Monáe, Monica Bellucci and Rita Ora.

A Bocconi graduate trained in filmmaking at the New York Film Academy, Luca combines cinematic storytelling with a strong understanding of digital culture. His award-winning work includes Versace Manifesto and Nike’s #WeBelieveInThePowerOfLove, screened and recognised at international film festivals.

His recent film credits include collaborations with Ferzan Özpetek on Netflix’s Nuovo Olimpo and Paolo Sorrentino on Partenope.

As an Istituto Marangoni Dubai mentor, Finotti shares his expertise in visual storytelling, creative direction and the fashion film industry, encouraging and mentoring students to develop their own voice and approach to image-making.