Matthew
A. Rhoades
Matt is an international academic leader, educator, and global design strategist dedicated to advancing design education through interdisciplinary collaboration, innovative thinking, and the integration of emerging technologies, including AI-driven tools and methodologies.
Most recently, he served as Program Director for both the Master of Design (MDes) and Bachelor of Science in Industrial Design (BSID) programmes at the University of the Arts, where he led curriculum development, programme strategy, and cross-disciplinary collaboration.
Previously, Matt was Master and Professor of Strategic Design and Innovation at the Shanghai Institute of Visual Arts / DeTao School of Design. During his tenure, he expanded programme enrolment, developed international partnerships, and helped establish an innovative academic model that combined design, entrepreneurship, emerging technologies, and industry-relevant professional experiences.
His influence extends across Asia, where he has lectured, mentored, and advised universities throughout China. Through keynote speeches, workshops, curriculum consultations, and faculty development initiatives, he has supported institutions in modernising creative education and preparing students for global careers. This international experience has given him valuable insight into cross-cultural learning and the evolving landscape of higher education.
Alongside his academic leadership, Matt brings more than 25 years of adjunct teaching experience and 10 years of full-time teaching experience, having worked with institutions including the University of Oregon and ArtCenter College of Design. Throughout his career, he has championed curriculum innovation, sustainability, inclusive design, and the integration of AI and digital technologies into creative practice.
Matt also combines extensive academic expertise with executive leadership experience in industry. He previously served as Global Creative Director at Nike and held senior positions at Frog Design, Lifestyledesign, and Trek Bicycle. This unique combination of academic and professional experience enables him to bridge the gap between education, innovation, and real-world industry expectations.
He holds a Bachelor of Science in Industrial Design from ArtCenter College of Design and an MBA in Entrepreneurial Management and New Product Development from Marylhurst University.
Recognised for his commitment to shaping the future of design and innovation education, Matt is also the holder of more than 30 patents and the recipient of multiple international design awards.