Founded in 2011, Rooshad Shroff is a boutique firm based out of Mumbai, India.
With an established practice across the design spectrum, ranging from architecture to interiors and bespoke furniture, the studio has carved out a niche for itself based on the philosophy of integrated design, with a special focus on artisanry and high-end luxury. Cultivating an intimate work ethic, which offers clientele the utmost attention and confidentiality is an absolute prerogative, as is prioritising quality over the quantum of work.
Over the course of a decade, RS has undertaken projects not only across the country -- from New Delhi and Jaipur to Hyderabad and Goa -- but abroad as well, in cities such as London, Bangkok and Abu Dhabi. Afforded the opportunity to make a mark on such a geographically diverse scale, the practice has won national and international acclaim, with projects featured in numerous media publications across the board. Rooshad Shroff has been named Elle Décor International Design Award (EDIDA) Designer of the Year (India) 2017, is the recipient of the NDTV Architecture and Design Award 2015, the Institute of Indian Interior Designers (IIID) Award 2018, and the Good Homes Award 2015, to name a few, as well as a recurrent placeholder on Architectural Digest India’s AD50 and AD100 lists year on year.
Since 2013, the firm has been showcasing at several prestigious exhibitions such as India Design and the Raw Collaborative and has undertaken a solo exhibit presented by Mumbai arthouse Pundole’s. Internationally, RS has presented at London Craft Week 2019 and Ambiente 2019, invited to the latter as India’s representative in the Young Talents division by Messe Frankfurt. The studio has also forayed into visual merchandising design, commissioned exclusively by French label Hermès to design their boutique window displays in Mumbai and Delhi for seven years running.
Collaborating with artisans across the country, RS champions the cause and romantic appeal of the handmade, investing considerable time and effort into extensive research and experimentation with centuries-old techniques, to introduce novel products and finishes through tailored solutions. This modus operandi typically commences with a furniture line as the testing point of craft focus, which then translates into interiors and techniques borrowed for the creation of finishes. The desired result is a manifestation of these elements within every aspect of designed space, from furniture to wall cladding.
Paying homage to the quantum of time required for completion, and attempting to introduce new respect for traditional Indian techniques and skills, the studio sees itself playing a vital role in their resurgence. Knowledge of the craft, underscored by innovation, goes a long way in producing quality work that is at par with international requirements. Based in a country where the abundance of craft is a unique advantage, and working toward contemporising artisanry in order to make it relevant in today's design language, Rooshad Shroff collaborates with artisans from Jaipur for marble carving, New Delhi for woodwork and Mumbai and Lucknow for embroidery, re-honing their crafts and techniques -- rooted in India -- into a modern aesthetic.
In addition to promoting handcraft, the firm takes a keen interest in using its position to support educational initiatives. Working alongside Mumbai's CSMVS Museum, in 2018 RS designed a 'Museum on Wheels' for underprivileged youngsters, which travels to remote areas of Maharashtra as part of a pioneering outreach program. More recently, at the end of 2019, RS launched The Gyaan Project to fund the construction of the CITTA Foundation’s Rajkumari Ratnavati Girls School in Jaisalmer. The project supported both education and craft, with a line of limited edition marble plates created by inlay artisans in Agra.