KEEP IT ROLLIN'
The exhibition with Jaipur Rugs during Design Week 2026
Communication students from Istituto Marangoni Milano Design, in collaboration with Jaipur Rugs.
Developed in collaboration with Jaipur Rugs, the project explores the relationship between communication design, cultural heritage and social interaction within the context of Milano Design Week 2026. The initiative reactivates a historic bocce court in Porta Venezia, transforming it into a public space where tradition and contemporary design intersect.
At the centre of the project is a dialogue between generations. The intervention brings together long-standing bocce players, custodians of local traditions, and young creatives, invited to reinterpret this cultural practice through a new visual and experiential language.
Connecting generations through design, tradition and shared social experiences
A historic bocce court reimagined as a public design platform
Handcrafted rugs link Indian tradition with contemporary Milanese culture
The playing field is reimagined through the use of handcrafted rugs, creating a connection between Italian social rituals and Indian artisanal heritage. Conceived by students of the Master in Communication Design, the project forms part of a broader strategy aimed at developing an integrated and immersive communication ecosystem.
By combining physical activation and digital storytelling, the initiative reflects Jaipur Rugs’ vision of connecting craftsmanship, sustainability and contemporary culture, while engaging new audiences through participatory experiences.