Luxury Hospitality Experience and Communication

The Luxury Hospitality Experience and Communication course is an innovative undergraduate course bridging fashion culture and hospitality experience. The program is structurally positioned to respond to the shift of global fashion and luxury brand in the direction of lifestyle and experiences rather than products. The luxury hospitality industry is constantly evolving, driven by an increasingly demanding global market and the need for personalized and memorable experiences and Milan is recognized as the global capital of design, fashion, and luxury, an atmosphere that is also strongly reflected in the high-end hospitality sector.

The program trains a new generation of professionals capable of designing, interpreting, and communicating the luxury hospitality experience including luxury restaurants, wine and food as well the key segment of wellness. The three-year program integrates creative, cultural, and strategic skills to understand hospitality as a narrative, multisensory, and emotion-driven ecosystem.​

The first year introduces students to the foundation of hospitality as a cultural, experiential and symbolic system. The hotel is explored not only as a physical space, but as a place of narration, perception and value creation. Students learn how environments and services interact to generate emotions and memories and how to communicate them..​

The second year marks the transition from culture to strategy. Hospitality is analyzed as a complex business system, where experience, brand, operations and financial performance are deeply interconnected. Students move from understanding what hospitality represents to learning how it is designed, positioned and managed. The focus shifts to exploring how value is created across the entire customer journey and how strategic decisions influence satisfaction, loyalty and profitability.​

The third year adopts a systemic and contemporary perspective on hospitality. Students explore the hotel as an open ecosystem, addressing technological innovation, strategic event design, human resources management and project management. Service Design evolves toward a holistic approach that includes food & beverage and SPA services, retail activities, local partnerships, sustainability practices and regenerative hospitality, culminating in the development of a comprehensive final project.

• Research-driven, practice-led and industry-embedded learning model — fusing critical theory with experimental and applied creation.​
• Spiral, cross-disciplinary pedagogical model — moving continuously from concept to experimentation to impact.​
• Learning delivered through lectures, and industry project.​
• Real partnerships with luxury brands and hotels producing deployable professional outcomes.​

Thanks to Istituto Marangoni's strong ties with leading luxury companies and its diverse international student community, Istituto Marangoni Milano offers a unique methodology that allows students to work on projects under the supervision of the most prestigious fashion and beauty brands, gaining valuable global perspectives. 

Some of the main projects from the area include: Straff Hotel, Park Hyatt, Four Seasons, Camparino in Galleria, Lungarno Collection, Orient Express.