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BEAUTY

BEAUTY
Who follows this perfume influencer? Apparently, everyone this season

Why can’t we get enough of SSSinister? The Empress of Perfume is shaking up fragrance communication with a dash of gothic flair

Agnese Pasquinelli

Sep 25, 2024
MILANO FASHION
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BEAUTY
What Does the Future Hold for Celebs Turned Beauty Bosses?

As influencers and celebrities shift from endorsing products to creating their own, how will these new moguls scale the cosmetic industry?

Sep 25, 2024
MILANO FASHION
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BEAUTY
All the summer 2024 lip products trending now, revealed

What’s hot in beauty? From Celine’s Rouge Triomphe to Rhode’s Peptide Lip Treatment, these star-approved lipsticks are having their moment 

Elena Scipioni

Aug 14, 2024
FIRENZE
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BEAUTY
Why your dude is Smellmaxxing, explained

Teenage boys are all about smelling great in pricey designer and niche scents. Thanks to TikTok, they’re officially Smellmaxxing

Silvia Manzoni

Jul 31, 2024
PARIS
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BEAUTY
3 TikTok-approved makeup trends to try this summer

Summer’s here, and it’s time to glow up. Discover Bollywood Glam, Sunset Blush, and Dewy Pearl—Gen Z’s hottest makeup sensations

Mia Shedade

Jul 24, 2024
PARIS
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BEAUTY
The invisible glam of beauty influencers: Who’s earning the most?

Nikkie de Jager, Bretman Rock, and James Charles lead the way. But what fuels their beauty empires? And which brands have they catapulted to viral fame?

Silvia Manzoni

Jun 05, 2024
PARIS
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BEAUTY
Why Charlotte Tilbury’s first fragrances can boost your mood, explained

After exploring the House of Tilbury, here are the secrets of the celebrity makeup artist’s debut perfumes, backed by neuroscience with superpowers

Silvia Manzoni

May 29, 2024
PARIS
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BEAUTY
Is storytelling the X-factor to stand out in the luxury perfume boom?

Luxury and niche fragrances go beyond scents; they’re tales waiting to unfold. Is their success the result of merging science, art, and storytelling?

Agnese Pasquinelli 

Apr 17, 2024
MILANO FASHION
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BEAUTY
The fragrance industry booms: Why you should train as a beauty manager

With the beauty industry set to reach $580 billion by 2027, new technologies will shape its future, creating opportunities for trained professionals

Silvia Tarini

Mar 27, 2024
FIRENZE | MILANO FASHION
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BEAUTY
Is Chanel a Gen Z brand?

Don’t call Chanel ‘old.’ With a legacy defying age, a new-gen-friendly vibe merges cinema, disco, and popcorn at the latest Chanel Beauty pop-up

Lucrezia Spina

Mar 20, 2024
MILANO FASHION
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BEAUTY
Why have celebrity fragrances made a comeback?

Once affordable luxuries, celebrity fragrances now feature top perfumers, elevating them to high-end status. How do contemporary icons monetise their image?

Clementina Bianchi

Mar 20, 2024
PARIS
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BEAUTY
How Middle Eastern fragrances are conquering the world

In the Middle East, enthusiasts master scent layering, blending incense, rose, oud, and amber, while local brands captivate Western audiences

Silvia Manzoni

Mar 20, 2024
DUBAI
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BEAUTY
Planning to create a niche fragrance brand? Here’s what you need to know

CEO Philippe Solas’ journey from music to niche perfumery birthed Une Nuit Nomade. Now, he’s ready to unveil how to conquer the scented realm

Giulia De Luca

Dec 27, 2023
PARIS
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BEAUTY
The magnetic pull of Sephora Champs-Élysées: A beauty wonderland revealed

A red carpet affair, a symphony of fragrances, and a retail renaissance awaited me as I joined an unexpected Met Gala of beauty at the revamped flagship store

Hazal Sen

Dec 06, 2023
PARIS
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BEAUTY
What if the new gen of fashion designers leads the evolution of fragrances?

We gathered a group of experts to discuss how fashion can redefine the contours of olfactory creativity. Spoiler: the boldest emerging talents will do it

Silvia Manzoni

Nov 22, 2023
PARIS
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BEAUTY
How to promote well-being (and creativity) in your class? Let’s meditate

Prioritising mental health through meditation and mindfulness fosters inclusivity, teamwork and talent in both educational and corporate settings

Viviana Musumeci

Oct 18, 2023
MILANO DESIGN
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BEAUTY
How to unwind in Paris after fashion week? Take an olfactory stroll!

A walk through the fanciest and finest niche perfumeries in the City of Lights is always a good idea. Let emblematic smells awaken your memories

Silvia Manzoni

Oct 04, 2023
PARIS
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BEAUTY
How to dismantle gender stereotypes in the fragrance industry?

While traditional gender lines are disappearing, make-up brands are becoming more inclusive than ever. So why are perfumes still gendered?

Maria Eugenia Varela

Sep 13, 2023
PARIS
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BEAUTY
Forget K-pop, go for Korean beauty – but what’s (behind) K-beauty?

Did you know that the South Korean cosmetics market is the eighth largest in the world? Here is the key to this success, explained

Clementina Bianchi

Aug 30, 2023
MILANO FASHION
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BEAUTY
Can AI boost your perfect perfume? The vanguard of the fragrance industry

Beauty is ready for artificial intelligence – that’s what emerged during the launch of Pitti Fragranze 2023 at Istituto Marangoni Milano. Are you?

Silvia Tarini

Jul 24, 2023
FIRENZE | MILANO FASHION | PARIS
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BEAUTY
Get the Barbie look, but don’t forget your make-up

Beauty brands now offer all-pink capsules inspired by the ultimate summer film. Which one will be your fav?

Silvia Manzoni

Jul 19, 2023
PARIS
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BEAUTY
Why is India the new hotspot for global beauty trends?

Originating 3,000 ya, Ayurveda is spreading worldwide with homegrown brands challenging L’Oréal and Estée Lauder to hit international and local clients

Clementina Bianchi

Jul 12, 2023
MUMBAI
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BEAUTY
Chinese Gen Z can’t resist fragrances: it’s a love affair

Thanks to consumers born between 1996 and 2010, perfumes and home scents are growing fast in Zhōngguó. They are expected to generate $4 bn in 2025

Clementina Bianchi

May 31, 2023
SHANGHAI
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BEAUTY
Beauty TikTok’s latest obsession: When perfumes love red

Scarlet bottles are inflaming TikTokers’ feeds, as they post them on their accounts and boast of their seductive power

Silvia Manzoni

May 24, 2023
MILANO FASHION
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BEAUTY
Beyoncé’s go-to make-up artist Sir John to create your new nightlife look

With two decades of experience and an A-list star clientele, this pro just joined Kilian Paris as their first Make-up Creative Director. Ready to sport his glam on you?

 

Silvia Manzoni

May 10, 2023
PARIS
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BEAUTY
Hear scents, smell sounds: The fil rouge between music and perfume

What if smell can work in harmony with an orchestra for new listening experiences? Here’s how sound can make you experience the olfactory notes of a fragrance

Silvia Manzoni

May 03, 2023
PARIS
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BEAUTY
To get a fragrance, a perfumer is not enough: Mathilde Laurent’s Quotes

Intuitive and visionary, Cartier’s in-house perfumer is a living manifesto of olfactory sensibility. Here, we have selected 10 quotes by the creative soul of La Panthère

Silvia Manzoni

Apr 26, 2023
PARIS
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BEAUTY
What perfume is in the air at the Court of Versailles?

With hundreds of fragrant, heady floral plants, the Jardin du Parfumeur will take you on an olfactory journey back to the atmosphere of Louis XIV’s garden

Silvia Manzoni

Apr 19, 2023
PARIS
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BEAUTY
Reflection on culture: is hair a reliable mirror of societal change?

From hairstyle extravaganzas to the “to beard or not to beard” dilemma, the new exhibition at the Musée des Arts Décoratif shows how our heads can make a protest

Silvia Manzoni

Apr 12, 2023
PARIS
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BEAUTY
Where the fragrance and cosmetics managers of the future get trained

A beauty revolution starts at Istituto Marangoni, launching the first comprehensive academic offering to meet the industry’s demand for tomorrow’s jobs

Margherita Malaguti

Apr 03, 2023
FIRENZE | MILANO FASHION | PARIS
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BEAUTY
Your fav fashion brand is investing in beauty: want to know why?

Kering created a Beauté division, Prada dedicated a new platform to its make-up and perfume offerings, and Chanel made a bang with an immersive fragrance exhibition

Silvia Manzoni

Apr 03, 2023
MILANO FASHION | PARIS
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BEAUTY
The smell of money

For the new l’Argent dans l’art show at La Monnaie de Paris, exploring the link between art and money, perfumer Julien Rasquinet created an exclusive fragrance

Silvia Manzoni

Apr 03, 2023
PARIS
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BEAUTY
India’s beauty revolution

From the traditional Hindu formulations to the newest online and eco-friendly local brands. The cosmetic market is now travelling towards 27-billion-dollar revenues

Clementina Bianchi

Mar 08, 2023
MUMBAI
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