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FASHION STYLING

FASHION STYLING
The SS24 fashion trends we’re happy didn’t hit the streets

They dazzled on the runways, but on the streets, mini bags proved useful only for holding our patience. Discover all the cheerfully ditched trends IRL

Silvia Tarini

Jul 10, 2024
MILANO FASHION
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FASHION STYLING
Tips you can’t miss if you want to be a fashion stylist today

What sets apart a successful fashion stylist? Uncover Sissy Vian’s career lessons for observing, thinking, and acting like a true professional

Agnese Pasquinelli

Jul 03, 2024
MILANO FASHION
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FASHION STYLING
Why Gen Z can’t get enough of Miu Miu’s overstuffed bags for summer 2024

Fashion students proudly carry it adorned with charms, holding everything from school projects to novels and styling tools straight from the catwalk

Angelo Ruggeri

Jun 05, 2024
MILANO FASHION
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FASHION STYLING
Am I the only one wondering what fashion is doing at Formula 1?

The 2024 Monaco Grand Prix had more buzz about the stars’ drip and outfits than the race itself. Has F1 turned into a catwalk?

Lucrezia Spina

Jun 05, 2024
PARIS
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FASHION STYLING
Why Eurovision has become the ultimate fashion stage

Eurovision propels new brands and trends globally, with costumes elevating performances and conveying powerful messages like never before

Agnese Pasquinelli

May 15, 2024
MILANO FASHION
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FASHION STYLING
Top 5 Milan Fashion Week women’s trends to rule next winter

Get ready for next winter’s trend ride. From satin to brown shades, cardigans, bodysuits, stoles and capes—let’s dive in

Agnese Pasquinelli

Mar 06, 2024
MILANO FASHION
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FASHION STYLING
The 5 feminist t-shirts to demand the empowerment we need

Draw inspiration from fashion brands using T-shirts as canvases to champion social messages, advocate for gender equality, and defy patriarchal structures

Lucrezia Spina

Mar 06, 2024
MILANO FASHION
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FASHION STYLING
Is Balenciaga’s Rodeo Bag the ultimate must-have this winter?

The latest accessory from the Kering-owned house, led by Demna, is sold out everywhere. Inspired by iconic bags, what is driving its popularity?

Angelo Ruggeri

Mar 06, 2024
MILANO FASHION
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FASHION STYLING
Is The Row’s Margaux bag the star of your ultimate fashion dreams?

The Olsen twins’ brand has given us today’s must-have it-bag: deluxe, minimal, understated, yet unmistakably a status symbol for fashionistas

Angelo Ruggeri

Feb 07, 2024
MILANO FASHION
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FASHION STYLING
Why we can’t get enough of cowboy-inspired Western fashion

Suede, vaquero jackets, bell-bottom pants, chunky belts, and camperos. Wild West, what sorcery have you done to the FW24 men’s catwalks?

Nicole Giulianini

Feb 07, 2024
MILANO FASHION | PARIS
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FASHION STYLING
Why has the Timberland Yellow Boot become THE fashion week shoe?

Since 1973, these blue-collar worker boots have shaped cultures from Italian Paninari to NYC’s Hip-hop. Now, a new Timberland craze is happening in Paris

Lucrezia Spina

Jan 31, 2024
PARIS
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FASHION STYLING
How can you really own and wear Haute Couture?

Delving into the coolest, most opulent and extravagant experience of my life, shared with my Very Important Client friend in the fashion scene

Angelo Ruggeri

Jan 31, 2024
MILANO FASHION
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FASHION STYLING
The 5 biggest trends for FW 2024/25, straight from Milano Fashion Week Men’s

In Milan, prioritising clothes over gimmicks. Ready to swap street style for tailored pragmatism, fusing femininity, real-office life, and an athletic edge?

Agnese Pasquinelli

Jan 17, 2024
MILANO FASHION
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FASHION STYLING
2024 fashion predictions: 6 designer pieces expected to make waves

We outline the key trends set to dominate this year—start shopping now or revive them from your wardrobe

Lucrezia Spina

Jan 17, 2024
MILANO FASHION
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FASHION STYLING
How can an icon become more iconic? Uncovering the Moon Boot’s revival

Embark on Moon Boot’s journey—from lunar-inspired roots to today’s hyped fashion co-labs, propelling the brand into the future

Lucie Scholles

Jan 10, 2024
MILANO FASHION
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FASHION STYLING
Quiz time: Share your holiday habits and discover your creative type

Share how you spent your holidays, and we will reveal the true nature of your creative soul

Lucrezia Spina

Jan 10, 2024
MILANO FASHION
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FASHION STYLING
Home for the holidays. Which fashionable Martian will your family meet?

Returning home with a fur coat and Tabis will leave parents puzzled. Their child has turned into a hooved alien. Yet, not all aliens are equal; which one are you?

Constanza Coscia

Dec 20, 2023
MILANO FASHION
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FASHION STYLING
Gen Z’s ultimate Christmas trend: Embracing the Age of Innocence

Who needs to dress like an adult anymore? Dive into nostalgia, pop open those memoir boxes, and revel in your fav recollections

Sophie Atro

Dec 13, 2023
MILANO FASHION
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FASHION STYLING
Your 5 best style ideas for Christmas dressing

Unlock the fashion secrets to navigate Christmas with our 4 + 1 tips. ’Tis the season to master the chic extravaganza of the festive frenzy

Agnese Pasquinelli

Dec 06, 2023
MILANO FASHION
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FASHION STYLING
5 Christmas gifts for the fashionista who’s got everything

In a giving mood? Our Christmas gift guide features a carefully curated edit of the most impressive presents, including breakfast with alpacas

Lucrezia Spina

Nov 29, 2023
MILANO FASHION
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FASHION STYLING
Why your style crush is seeing red – but in a good way

A short time ago, the fashion people you know only wore black. So why are they into red now?

Agnese Pasquinelli

Nov 22, 2023
MILANO FASHION
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FASHION STYLING
Fall is here—3 trends you don’t want to live without

Miu Miu’s no-pants librarians, the Valentino suit-and-tie women and Jacquemus’ coquette girls in Versailles: which character you wanna unlock this season?

Nicole Giulianini

Oct 25, 2023
MILANO FASHION
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FASHION STYLING
Secret destinations for vintage shopping in Paris like a true Parisienne

A complete tour of the best flea markets, thrift stores and friperies on the Paris map. Buying second-hand has never been so sustainably cool

Ayleen Jiménez

Oct 18, 2023
PARIS
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FASHION STYLING
The 5 hottest Summer 2024 trends, straight from the runway

A new Rosso Ancora has arrived in Milan, as well as teeny tiny pieces and crystal rain. Hard to be on-trend? Get ahead of the game with our guide

Agnese Pasquinelli

Oct 11, 2023
MILANO FASHION
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FASHION STYLING
Who’s your celeb icon? Sofia Coppola, so you’re a TikTok coquette girl

Scrolling through your FYP, you’ll have a hard time avoiding videos about the Queen of 2010’s Tumblr. Please, welcome back to all things frilly, pretty and pink

Constanza Coscia

Oct 11, 2023
MILANO FASHION
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FASHION STYLING
The growing craze for Chinese high jewellery

The first China Fashion Gala spotlighted the country’s high-end jewellery industry, boosting international recognition for a new wave of Chinese designers

Arianna Sorini

Sep 20, 2023
SHENZHEN
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FASHION STYLING
An Offbeat Guide to Japan. Tokyo Stories Ep.2: The Leather Studio

From Nihon to London in a photo shoot: three Japanese subculture members and three leather jacket brands bring Harajuku to our studios

Nick Clements

Sep 13, 2023
LONDON
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FASHION STYLING
Beyond borders: Indo-Western fashion trends to watch out for

A seamless blend of East and West has emerged to combine the grandeur of traditional Indian clothing with modern Western fashion

Niharika Dewani

Aug 23, 2023
MUMBAI
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FASHION STYLING
Why you will want to wear this trench coat and why you cannot – for now

We met emerging fashion designer Lucrezia Grazioli, winner of an internship experience at Mackintosh, to discover how she brought her dream coat to life

Silvia De Vecchi

Aug 09, 2023
LONDON
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FASHION STYLING
It’s not a bag, it’s a Birkin! But who was the woman behind the legend?

Born in the sky in 1984, the Hermès Birkin bag has become the ultimate status symbol. Here we remember Jane Birkin, the icon who inspired the iconic accessory

Silvia De Vecchi

Jul 26, 2023
LONDON
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FASHION STYLING
5 men’s trends for spring 2024 to know in under 5 minutes

From the never-ending quiet luxury to the new rules of tailoring, let’s delve into the fashion trends that will rise and reign over 2024 menswear

Agnese Pasquinelli

Jul 12, 2023
MILANO FASHION
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FASHION STYLING
King Louis XV’s favourite wears Chanel

Maïwenn, who directed and starred in the film Jeanne du Barry, wore gowns, make-up and a special diamond necklace by the French powerhouse

Silvia Manzoni

Jun 28, 2023
PARIS
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FASHION STYLING
Ask any Gen Zers: Mermaid-core has taken over everyday style – and TikTok

Tired of trends ending in -core? Not when it comes to oceanic vibes. To know why, ask Barbie’s mermaid Dua Lipa or Halle Bailey turned Princess Ariel

Sakshi Rajesh, Shreya Bansal

Jun 13, 2023
MILANO FASHION
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FASHION STYLING
Why will we all want to wear a slip dress soon?

Easy peasy: Sissy Vian has just selected the best student projects rethinking the item. Here’s how an easy-to-wear wardrobe addition is taking the fashion world by storm

Nina Clements 

May 31, 2023
MILANO FASHION
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FASHION STYLING
While pink is the new black, is Barbiecore here to stay?

The summer’s hottest trend is also about the social issues of representation, patriarchy and clichés. But will this hype conquer everyone, or is it just a fad?

Agnese Pasquinelli

May 10, 2023
MILANO FASHION
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FASHION STYLING
Which looks would Karl have gone for at Met Gala 2023? Here are our faves

Invited to dress in honour of Karl Lagerfeld, the A-list experimented with everything from tweed to his b&w uniform and even costumes that referred to his cat, Choupette

Sofia Sarandrea

May 03, 2023
MILANO FASHION
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FASHION STYLING
How to do styling like a pro

“Invest in people. Look them in the eye. Make a good coffee,” said stylist Julie Liu. Discover her works translating humanity into images, with a pinch of humour

Nicola Favaron

Apr 26, 2023
LONDON
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FASHION STYLING
Indian crafts: a moment of recognition as Métiers d’Art

A country for old souls, India now sees its luxury market set to grow exponentially, with Dior’s Mumbai show enhancing its artisans to new heights of global respect

Mevin Murden

Apr 19, 2023
MUMBAI
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FASHION STYLING
How to succeed as a fashion stylist? Your ultimate guide to handling PR

What when you are expected to interact with showrooms? You can't miss out, as your dream job is about networking. How to practise? We’ve got you covered

Viktoriia Valeriivna Stanieva 

Mar 15, 2023
MILANO FASHION
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FASHION STYLING
Are sneaker collabs still worth the hype?

The latest Nike x Tiffany trainers prove that brands continue to invest in co-branded footwear. But are their fans sneakerheads or just resellers?

Agnese Pasquinelli

Mar 08, 2023
MILANO FASHION
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FASHION STYLING
The Zoot suit returns to London

Lou Christou’s ensemble signifies all that predates it in terms of subculture and various attempts at appropriation and rebirth. Here is the anatomy of a street-level idea

Nick Clements

Jan 25, 2023
LONDON
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FASHION STYLING
The new dress of China: The ugly shoe comeback

They are hideous yet cute. Crocs’ clogs have climbed to the country’s forefront as they teamed up with celeb Ouyang Nana. Here, we discuss Gen Zers’ Uglycore

Kristine Ang, Lin Sun Yujing

Jan 11, 2023
SHANGHAI
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FASHION STYLING
The new dress of China: Y2K fashion from the USA

As Gen Z has brought back the 2000s, the trend is now worldwide. Here we discuss the Chinese youth’s craving for nostalgic style and their icons

Cai Zijia

Dec 21, 2022
SHENZHEN
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FASHION STYLING
The Attico Sant Ambroeus: The Sciura has never been so cool

Istituto Marangoni alumna Gilda Ambrosio and Giorgia Tordini, the duo behind the respected multi-million-dollar business, teamed up with a Milanese café

Agnese Pasquinelli

Nov 23, 2022
MILANO FASHION
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FASHION STYLING
Your weekly fashion fix: SS23 catwalks’ best bits

A look back at the hottest moments from the runways of NY, London, Milan and Paris. Including everything from Balenciaga’s mud show to AVAVAV's falling models 

Sanya Wadhwa

Nov 02, 2022
MUMBAI
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FASHION STYLING
I'm a Barbiecore girl, in the Barbie world

While tons of on-set photos of Margot Robbie dressed as the world’s hottest fashion doll flood Twitter, here’s the trend you’re wearing without even knowing

Constanza Coscia

Sep 07, 2022
MILANO FASHION
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FASHION STYLING
A-maze-ing forecast: the ultimate guide to f-w 22/23 trends

This report will take you on a journey from a world of clockwork oranges to where sexiness is at its peak. Oversized or mistress looks: everything works next winter

Nina Clements

Aug 24, 2022
MILANO FASHION
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FASHION STYLING
The rise of a new Chinese style

The images of the dragon and the phoenix spring to mind when talking about the country. But the time has come not to focus on stereotypes from the outside world

Jialu He

Aug 23, 2022
SHENZHEN
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FASHION STYLING
Meet the talent behind the existentialist film Ghosted

“Aqilah Amzi’s work is a love letter expressed through dance,” said Nick Knight when selecting the movie for his SHOWstudio

Clementina Bianchi

Jun 22, 2022
LONDON
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FASHION STYLING
Mirror, mirror on the wall, how do I look?

Dressing rooms do not always offer a comfortable experience. But who decided that our sartorial existence should revolve around flattering our bodies?

Lucia Rindermann 

Jun 07, 2022
PARIS
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FASHION STYLING
Is this the age of old age?

From fashion to film, they are all so obsessed with youth and cashing in on new-gen energy. But there’s a discreet charm in seniority

Miya Ruane

May 25, 2022
PARIS
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FASHION STYLING
Playing with Body Shapes

Clothes can enhance our forms, but also offer a radical distortion as a new way to take up space. It’s a world of silhouettes, and we all live in them

Rebecca Scheutz

May 11, 2022
MILANO FASHION
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FASHION STYLING
Inside Sour Kids’ nightlife: China's new clubbing scene

Missing the Blitz and boundary-breaking Leigh Bowery from the 80s? Here’s a glimpse of the revival in the country’s fashion capital

Alice Huang

Apr 05, 2022
SHANGHAI
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FASHION STYLING
Celebrity styling: what it takes to dress a music star

We met Susanna Ausoni, Antonio Mancinelli and Nick Cerioni. Here's what these fashion experts told us

Smilla Rossi, Victoria Szapiro

Mar 23, 2022
MILANO FASHION
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FASHION STYLING
This voguing editorial will get you in the mood for posing

The new shoot by two rule-breaker fashion styling students is a celebration of the power of freedom

Nicole Nasr, Katarina Tulejova

Mar 16, 2022
PARIS
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FASHION STYLING
Are skinny jeans walking down the sunset boulevard?

According to NPD Group analysts and catwalks, they are. Wider, 90s-reminiscent fits are the new trend left by the pandemic 

Clementina Bianchi

Mar 16, 2022
MILANO FASHION
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FASHION STYLING
Five key trends
from the Milan
fall 2022 runways

Here is your digest of the latest styles unveiled at Prada, Bottega Veneta, N°21, Versace and Blumarine shows

Rawan Majeed

Mar 16, 2022
MILANO FASHION
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FASHION STYLING
Will cool kids
save luxury
streetwear?

We thought that fashion had moved on from hyped sneakers designers. Are they coming back to conquer high-end brands? 

Margherita Malaguti

Feb 28, 2022
MILANO FASHION
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