How can you design a store going beyond the point of view of just selling the product but making the time of purchase a truly personalised experience? What are the possible connections between physical experience and digital spaces? And what technologies can improve and enrich the brick-and mortar shopping experience? 

These are the questions the students of the Master's Degree in Interior Design are called upon to answer, engaged by Mentor Elena Salmistraro, Founder & Creative Director of Elena Salmistraro Design Studio, and Cappellini to design the new Cappellini Concept Store in Milan. 

After the brief, the students have had time to reflect on their creative ideas and can now present their projects to the Mentor, who has given them hints and tips to improve the final output. Stay tuned to find out how each student has met the brand's requirements with their creativity!