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Istituto Marangoni Redefines Fashion Showcase in the Metaverse
04 December 2023

Istituto Marangoni, the renowned global fashion and design institution, is set to revolutionize the fashion world with its groundbreaking digital fashion event, "I AM AI." This unprecedented initiative takes fashion exhibitions to new heights by immersing audiences in the metaverse, transcending geographical boundaries and redefining the way we experience and interact with fashion. Representing campuses from across the globe — Milano, Firenze, Paris, London, Mumbai, Shanghai, and Shenzhen — this event brings together the best and brightest talents in fashion design.

The immersive experience, hosted in the metaverse, showcases the unique aesthetic visions of seven talented graduates, each representing one of the prestigious Istituto Marangoni campuses.

Here’s the designer graduates name list:

  • Milano: Novackova Anezka • Planet of people
  • Firenze: Alessia Ancillotti • Oltre
  • Paris: Najjar Tia • La cigale ou la fourmi?
  • London: Ummehani Kanchwala • Blue City
  • Mumbai: Shreya • Unread
  • Shanghai: Jin Leiyao • Resist!
  • Shenzhen: Gong Wenze • Titans

Digital Frontier of Fashion
In an era where physical boundaries dissolve within the digital realm, this groundbreaking event harnesses cutting-edge technology to present a truly global fashion exhibition. The metaverse serves as a dynamic platform, seamlessly blending creativity and technology to redefine the traditional fashion show experience. The digital format of the event transcends geographical limitations, inviting a global audience to witness the culmination of months of hard work and creative ingenuity from seven diverse corners of the world.

Digitally crafted in CLO3D by the talented graduate students of Istituto Marangoni, the collections undergo a digital transformation with the exploring aid of AI tools during the research and inspiration phases. This immersive experience is brought to life in collaboration with the creative agency Monogrid, weaving a narrative within an AI generative visual setting that represents the unique essence of the seven cities where the campuses are located. The digital performance unfolds in an exhibition room, providing the audience with the opportunity to delve into the intricacies of the creative process behind each artwork. Attendees can explore individual student profiles and engage in an interactive styling game, adding an extra layer of immersion to this revolutionary fashion exhibition.

A jury of professionals form the luxury business will vote the collection that better expresses the innovation and the creative approach with CLO3D.

Aesthetic Innovation in the Virtual Realm
The collections presented at "I AM AI" showcase the graduates' creativity and adaptability to the virtual environment. Each student presents three iconic looks, carefully crafted to seamlessly blend with the virtual landscape. The fusion of technology and aesthetics has birthed collections that go beyond the constraints of physical reality, embracing the limitless possibilities of the metaverse. 

The entire event has been meticulously curated to foster a vibrant virtual environment. The immersive experience allows attendees to navigate through meticulously designed virtual spaces, ensuring an engaging and interactive showcase. From avant-garde designs to intricate detailing, "I AM AI" is a testament to the ability of digital platforms to amplify creativity.

Empowering Graduates with AI
"I AM AI" not only unveils cutting-edge fashion innovation but also commemorates the seamless integration of artificial intelligence within the curriculum, maintaining a delicate balance between technological advancement and ethical considerations. The approach is both innovative and ironic; AI algorithms played a pivotal role in steering the creative process and assumed control of the show's artistic direction, offering valuable insights that augmented the design journey. Graduates welcomed AI as a creative collaborator, elevating their capacity to conceptualize and perfect their collections.

Global Collaboration in the Metaverse
"I AM AI" is not just an event; it's a celebration of global collaboration in the metaverse. It brings together fashion enthusiasts, industry professionals, and students from around the world, fostering a sense of unity and camaraderie. Attendees can explore the virtual exhibition, interact with the designs, and connect with like-minded individuals who share a passion for the future of fashion. 

Looking Ahead
As the fashion industry embraces the digital frontier, "I AM AI" serves as a beacon of innovation and creativity. The event sets the stage for future fashion showcases, demonstrating the limitless possibilities that technology offers to the world of design. Istituto Marangoni continues to be at the forefront of shaping the future of fashion education and industry practices.


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