Istituto Marangoni reaffirms its dedication to bridging business and fashion through unique initiatives offered to students around the world.

This June, students from the Máster en Dirección de Marketing y Comunicación de Moda y Lujo (MML) of ESIC Business & Marketing School in Madrid, Spain, joined an immersive week focused in Fashion and Luxury Communication Management at Istituto Marangoni Paris school.

Participants had the opportunity to engage in a five-day experiential week in the Paris, allowing them to engage in an exclusive journey into Parisian Haute Couture, combining traditional class lessions with external trips to luxury ateliers and companies such as Azzedine Alaia Foundation, Invenio Flory and Palais Galliera.

Students were involved in engaging lesson and group works which allowed them to understand how to evaluate key success factors in building communication strategy for luxury brands, exploring brands’ competitive lanscape.

Istituto Marangoni highly value its well-established partnership with ESIC University, a leading business university in Spain, and look forward to to further strengthening this collaboration through future initiatives aimed at creating new opportunities for students to engage with the global fashion and luxury industry.