Cecilia Bönström is a prominent figure in the fashion industry, notably recognised for her influential role as the former Creative Director of Zadig & Voltaire, a renowned French fashion brand. Throughout her time at Zadig & Voltaire, Bönström played a pivotal role in shaping the brand's aesthetic and creative direction, contributing to its distinctively rock 'n' roll-inspired style that blends luxury with a rebellious edge.

With a career spanning over two decades in the fashion realm, Bönström's expertise extends beyond design, encompassing a deep understanding of branding, marketing, and consumer behaviour.