The first Industry Talk about “How to build a luxury oriented brand management team” took place at the Shanghai Training Centre. The CEOs, merchandising directors, HR and Brand managers, and purchasing managers who attended the event came from different companies, including De Beers, Dunhill, YOOX, Hugo Boss, LOL etc. At the talk, attendees and speaker had an intensive debate on luxury brand, management and promotion. Most of the participants thought that it had been a very interesting talk and hope there will be other occasions in the future to discuss the subject further. Meanwhile, they are interested in cooperating with Istituto Marangoni to develop recruitment and corporate training.