To mark its 15th anniversary, Ecoalf, a global icon in sustainable lifestyle, joined forces with Istituto Marangoni for a groundbreaking project that blends creativity, innovation, and environmental commitment. Over 2,000 young designers and creatives from the I’M Community were invited to contribute their creative designs for a limited-edition tote bag capsule collection featuring the registered claim Because there is no planet B® and crafted from upcycled fabrics.

These bags go far beyond being mere accessories—they are tangible symbols of a sustainable future and a testament to how design can drive meaningful environmental impact. The initiative unfolded as a contest within the I’M Community, challenging participants to reimagine recyclable tote bags made from materials like corn waste and recycled polyester, breathing new life into discarded materials while minimizing plastic use.

The designers presented innovative ideas that not only showcased their creative vision but also delivered a powerful message: design can lead change. The winning tote bags were officially presented together with Istituto Marangoni in Ecoalf’s stores in Milan, Madrid, Paris, and Barcelona, promoting a message of sustainability and innovation as a core value for both institutions. 

The Winners

• Ghazal Amrollahi (BA Fashion Design Alumna):
  "Ecoalf is a pioneer in sustainability, showing how fashion can evolve through innovation and redefine our relationship with the planet. Their commitment to high-quality, low-impact products is deeply inspiring."
  About the project:
  “My design is not just about aesthetics, but about using art to communicate a deeper message of change.”
• Gian Marco Caggiari (BA Fashion Design & Accessories Alumnus):
  "Tote bags are part of our everyday lives, accompanying us through urban spaces. These public settings are the perfect opportunity to convey a message of sustainability, engaging people with a tangible and accessible example."
  He added:
  “It’s essential not to confine sustainability to just nature; it should also encompass the human element.”
• Paula Aguilera (BA Fashion Design Alumna):
  "I wanted to participate because Ecoalf is a brand that translates awareness of environmental challenges into meaningful and concrete actions, especially in a sector like fashion, which has such a significant impact on the planet."
  About the project:
  “Ecoalf is deeply aware of contemporary global issues, turning this awareness into fuel for sustainable action.”

Explore More

Discover all the details about the winning tote bags and the designers' creative journeys in Maze35, the official magazine of Istituto Marangoni. Be inspired by the talent and sustainable innovation shaping the future of fashion!