Mapping Luxury: From Exclusive Couture to Masstige Brands

Join us for an in-depth seminar that delves into the dynamic and multifaceted structure of the global luxury market. Led by Dr. Anna Zinola, this session will explore the full spectrum of luxury — from the rarefied world of haute couture to the fast-growing and widely accessible masstige segment.

Through a strategic and analytical lens, the seminar will examine how the luxury market is segmented, the positioning of different brands within the value pyramid, and the marketing strategies employed at each level. Participants will gain insights into how consumer behavior, brand heritage, pricing, exclusivity, and aspirational value contribute to the evolution and expansion of the luxury landscape.

Whether you're a fashion enthusiast, business student, or aspiring luxury professional, this session will offer valuable knowledge on the key forces shaping the past, present, and future of luxury.