A return that feels both natural and significant: Paul Andrew is once again collaborating with Istituto Marangoni Firenze, this time in the role of new Mentor. The British designer, whose career spans some of the most influential players in contemporary luxury, renews a long-standing connection with the Florentine institution and the talent it nurtures. “I’ve worked with them in the past and it’s such an amazing school. I’ve hired three people from that school since then — that’s how good they are. So I’m thrilled to be back in a more official way doing this,” said Andrew, highlighting a genuine relationship with the new generation of creatives. 

Marking this new chapter is the launch of the scholarship contest “NEW ATTITUDE: Redefining Luxury for a New Generation”, an initiative designed to capture the evolving meaning of luxury through the eyes of emerging talents. Candidates are invited to present a bold, contemporary, and personal interpretation of what luxury means today. 

The project involves the Annual Courses — Fashion Design, Shoes and Accessories Design, and Embroidery and Pattern-Making — as well as the Master’s Courses — Fashion Design, Luxury Accessories Design & Management, and Fashion, Art & Textile Innovation — outlining a multidisciplinary path that spans different approaches, languages, and creative perspectives. An invitation to explore luxury not as a static code, but as an evolving territory capable of reflecting new sensibilities, new aesthetics, and new generations of creatives. 

Andrew’s career has always been defined by a refined balance between craftsmanship and innovation. From his years at Salvatore Ferragamo, where he served as Creative Director from 2016 to 2021 and contributed to the brand’s evolving identity, to his more recent experience at Sergio Rossi, his work is distinguished by a deep focus on form, structure, and materiality. An almost architectural approach, as he often describes it, which transforms accessories into objects that merge aesthetic research and functionality. 

This same vision now guides the evolution of his brand Paul Andrew, founded in 2013 and relaunched in 2022, currently entering a new phase of growth. Alongside the strengthening of its footwear business, Andrew has recently announced the expansion into handbags, with a debut scheduled for Spring 2027. A natural extension of his creative language, driven by the desire to offer a coherent and complete vision in which form and function continuously interact. Deeply rooted in Italian craftsmanship and increasingly connected to the Tuscan territory, Andrew further reinforces his relationship with Florence — a connection that now also translates into a direct commitment to mentoring the next generation of designers.