PolyU MBA Students Experience Luxury Education in Paris 

Istituto Marangoni continues to strengthen the connection between business and fashion through dedicated initiatives designed for students from around the world.

This June, MBA students from PolyU Business School in Hong Kong joined the tailor-made short course in Luxury Brand Management at Istituto Marangoni Paris.

The five-day immersive experience took participants into the heart of Paris’s luxury ecosystem with an executive program that combined class lessons with field visits to flagship stores, companies, and direct conversations with professionals in retail and entrepreneurship.

Inside the Luxury Industry: Learning Beyond the Classroom

Students had the possibility to analyze how luxury brands build competitive advantage by integrating retail strategy, customer experience and cultural storytelling. They also developed the ability to translate real-world observations into critical insights, offering informed perspectives on the future of the luxury sector.

This experiential journey provided PolyU students with first-hand exposure to how global luxury brand navigate heritage, innovation and sustainability with exclusive visits including Heuritech HQ and the Ferragamo Store.

Istituto Marangoni looks forward to expanding its collaboration with PolyU —one of Hong Kong’s leading institutions in business education —with the shared goal of connecting business and creativity, while supporting business students in developing a deeper understanding of the fashion and design industries.