What is the role of the fashion show in today’s fashion landscape? Once an event dedicated to presenting a collection, it is increasingly becoming an experience that engages audiences through different languages, stimuli, and perceptions. 

It is this evolution that inspires The Fashion Show as a Multisensory Experience and a New Model of Brand Experience, a talk with Angelo Ruggeri, Fashion Journalist, Tutor, and Alumnus of Istituto Marangoni Milano, exploring new forms of brand storytelling and the transformations taking place in fashion communication. 

The talk examines how the fashion show extends beyond the boundaries of the runway to become an immersive experience, in which space, music, and imagery contribute to creating a coherent and distinctive narrative. This approach reflects the ongoing transformations within the industry and the increasingly central role of experience in shaping the relationship between brands and their audiences. 

In a landscape where communication unfolds through multiple languages and forms of interaction, designing an experience represents an opportunity to strengthen brand identity, encourage audience engagement, and build meaningful connections with people. The fashion show thus becomes not merely a creative showcase, but also a strategic tool for communication and brand positioning. 

Through Angelo Ruggeri’s insights, the talk offers an opportunity to reflect on emerging directions in fashion communication and the opportunities arising from the intersection of creativity, experience design, and strategy. It provides an in-depth look at the dynamics of an ever-evolving industry, where the multisensory dimension plays an increasingly significant role in shaping brand identity and experience. 

Register here to attend the talk and discover the new frontiers of contemporary fashion shows.