ISTITUTO MARANGONI RIYADH HOSTS “TUESDAY AT ISTITUTO MARANGONI” WITH A SESSION ON CONTEMPORARY LUXURY

Istituto Marangoni Riyadh welcomed Marco Maniero, Senior Area Retail Manager at Bvlgari, on its monthly talk series, Tuesday at Istituto Marangoni, featuring an in-depth exploration of how Bvlgari is redefining the meaning of luxury today.

The session examined the evolution of luxury beyond the product itself, highlighting how craftsmanship, communication, and retail environments now work together to create a valuable brand experience. Through the lens of Bvlgari, attendees were guided through the ways contemporary luxury is expressed — from design excellence and material mastery to immersive in-store storytelling that strengthens emotional connection and long-term brand value.

The session offered participants a clear understanding of how luxury has transformed into a multidimensional experience — one built on heritage, creativity, and the ability to create meaningful moments that extend far beyond the product.