ISTITUTO MARANGONI RIYADH HOSTS THIRD EDITION OF “TUESDAY AT ISTITUTO MARANGONI” WITH SARA GABBIONI, EXPERIENCE & STRATEGY DESIGN LEAD AT ACCENTURE SONG

Istituto Marangoni Riyadh welcomed Sara Gabbioni for the third session of its monthly talk series, Tuesday at Istituto Marangoni.

With more than eight years of global design experience, Sara specializes in customer‑centric research and journey design across both digital and spatial touchpoints. She guided the audience through the fashion customer journey: from the first contact with the brand to the purchase and after‑sales service.

Through numerous examples and case histories, Sara showed how brands today must build a coherent and well‑structured ecosystem that engages consumers at every step of the journey. In this process, the store — both physical and digital — plays a fundamental role not only in attracting consumers but also in fostering loyalty.

Sara also illustrated the main consumer archetypes, identifying the key characteristics of each. It was a dynamic session that actively involved participants, making them co‑protagonists of the talk.